Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Leveraging Direct Mail Retargeting for Visitors and New Movers
Like most avid travelers, I’m always on the lookout for information about new destinations and events — not only for future trips, but in my local area as well. I’m also lucky that my profession as a travel industry marketing specialist intersects with my personal interests. So, I’m always thinking about innovative new direct mail […]
Make a First Impression That Lasts with Direct Mail Marketing
During the awareness phase of the buying process, prospects become aware of a problem they have. This can be a passive act — like seeing a product featured by an influencer. Or they may be actively researching solutions. But a conversion is unlikely if your brand isn’t top of mind. Eighty-one percent of consumers say […]
How Travel Companies Should Tailor Their Marketing Strategies in 2024
As we have entered into a “post-pandemic” world, the travel industry is experiencing a significant resurgence. With eased travel restrictions, adventure and luxury travel brands are poised to capitalize on pent-up demand for exploration and relaxation. Here’s how these companies can adapt their communication plans going forward and create travel marketing strategies: Embrace the Travel […]
What’s the Best Timing for Direct Mail Retargeting?
The importance of direct mail retargeting in your marketing strategy is clear. But how do you know when to send direct mail? >>Related: Intent-Based Postal Retargeting<< Timing is everything The end game of every direct mail marketing campaign is conversions. So, an important part of the marketing mix is driving traffic to your website. Direct […]
4 Tips for Smarter Retargeting with Direct Mail
Retargeting with direct mail – also known as direct mail remarketing – is an effective way to reconnect with potential customers who have previously interacted with your business but didn’t make a purchase. Whether they visited your website, clicked on an ad, or added items to their cart, retargeting with direct mail allows you to […]
Stats That Show Why Direct Mail ROI Still Dominates Remarketing
New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool. The undeniable power of direct mail Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again, […]