The Direct Mail Marketing Solution for Home Furnishings Brands
Grow online & offline sales, increase store foot traffic, and improve customer loyalty with data-driven direct mail programs designed for furniture retailers.
$0
Up to $210 mailed ROAS
$0
Up to $77 mailed iROAS
0%
Up to 1000% lift in conversion rate
The Trusted Direct Mail Partner for Home Furnishings Brands.
Home furnishings is not a “general retail” category. Customers shop differently, sales cycles are longer, store traffic matters and retention is everything.
LS Direct brings decades of category expertise and a proven, data-driven approach that helps furniture brands grow profitably.
Deep Home Furnishings Expertise
We understand the home furnishings buying cycle, high AOVs, long consideration periods, and omnichannel shopping behavior. Our strategies are built specifically for your industry.
Data & Analytics Experts
We combine first-party data, behavioral signals, lifestyle attributes, and predictive analytics to reach customers who are most likely to convert.
True Marketing Partner
We provide strategic business expertise and consulting, not just vendor services. Our team becomes an extension of yours.
Focus on the Complete Customer Journey
Acquire new customers, convert web visitors, drive repeat purchases, retain your buyers, and reactivate lapsed shoppers, all with clarity and transparency.
Transparent Reporting with SmartDash™
We use control groups on every mailing to prove incremental lift. You'll always know what's working and why, with clear ROI reporting through SmartDash™.
One-Stop Shop, All In-House
Everything happens under one roof for speed, quality, and efficiency, from predictive analytics, creative services, variable printing, mailing, to performance reporting.
Why Use Direct Mail for
Your Home Furnishings Brand?
Why Use Direct Mail for Your Home Furnishings Brand?
Your customers make high-consideration purchases. They browse, compare and think before they buy online or in-store.
Direct mail reaches them throughout that journey with personalized, timely messages that meet them wherever they are in their decision-making.
Acquire New Customers without Spending More
Reach high-intent prospects like new movers when they're actively furnishing their homes, at a lower cost than digital acquisition alone.
Drive the Critical Second Sales KPI
Turn one-time buyers into repeat customers with strategic re-engagement.
Convert Your Prospects & Web Visitors
Retarget ‘browse’ and ‘cart abandons’ with hyper-recent direct mail that brings shoppers back within 24-48 hours, online or in-store.
Retain Your Current Customers
Build relationships with programs that reduce churn and turn your one-time buyers into brand advocates.
Reactivate Lapsed or Lost Buyers
Win back customers who have stopped engaging with Winback campaigns that will reach email opt-outs and non-openers.
Grow Online & Offline Sales
Increase store foot traffic and e-commerce conversions simultaneously with personalized postcards that include store maps and online offers.
Engage Throughout the Buying Journey
Meet customers at every touchpoint, from initial awareness to post-purchase loyalty, with relevant, timely communication.
Trusted by Leading Home Furnishings Brands
Don't just take our word for it. Here's what our home furnishings partners have to say about working with LS Direct:
“It has lowered our new customer acquisition cost.”
“New movers are a steady source of new prospect floor traffic and it has lowered our new customer acquisition cost.”
Kayla Sifferath
Senior Marketing Manager, Furniture Mart USA
“LS Direct is not stuck on the same tactic…if the data says move, we move.”
"I'm extremely appreciative of the transparency in our relationship and the willingness to pivot as market conditions change. LS Direct is not stuck on the same tactic…if the data says move, we move."
Todd Garten
EVP Marketing, Dufresne Spencer Group
“LS Direct is a true business partner”
"The rich data they provide allows us to understand the ins and outs of our current customer base so we can best engage and win with them, while at the same time reaching new ones… LS Direct is a true partner."
Lindsey Cameron
Media Manager, Furniture Mart USA
“It’s a great feeling to shift strategies with full confidence you are making the right move.”
“Their ability to gather, organize, understand and present data has allowed us to continually optimize our spend to the best performing tactic. As a marketer, it’s a great feeling to shift strategies with full confidence you are making the right move.”
Todd Garten
EVP Marketing, Dufresne Spencer Group
Resources & Insights
Expert Resources for Your Success
Explore our curated resources designed specifically for home furnishings marketers.
7 Powerful Tactics in Direct Mail Marketing for Furniture Brands
Discover the most effective direct mail strategies specifically designed for furniture retailers.
Timing Direct Mail Marketing for Home Furnishing Brands
Learn when to reach customers throughout their buying journey for maximum impact and ROI.
6 Tips that Furnish Success: Direct Mail Strategies for Home Furnishings
Actionable tips from LS Direct's team of home furnishings marketing experts.
Grow Your Home Furnishings Brand with Strategic Direct Mail
If you're ready to acquire new customers efficiently, convert more website visitors, and build customer lifetime value with proven direct mail programs, let's talk.
Trusted by brands with 100,000+ monthly visitors and $50M+ in annual revenue
