Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Why Print Still Matters in a Digital-First Holiday Market
A story of holiday magic was shared at the 2025 Women in Retail Leadership Summit during a panel discussion with Melissa Angus, Director, Marketing Solutions at LS Direct and Holly Klingel, Director of CRM & Loyalty at Balsam Hill. The two companies partnered on a recent direct marketing campaign that truly “decked the halls” with […]
Ready-to-Mail: The Timing Guide for Apparel Direct Mail Marketing
In the apparel industry, timing isn’t just important — it’s everything. While most businesses follow predictable quarterly patterns, apparel brands must consider the impact of seasons, holidays, trend cycles and more when crafting direct mail campaigns. For example, the perfect sundress loses its appeal when temperatures drop. A down coat is useless during summer months. […]
From Mailbox to Mobile: Integrating Direct Mail for Apparel Brands
From the tactile nature of a high-quality direct mailer to the instant gratification of a digital storefront – the omnichannel shopping journey has become the new normal for today’s fashion and apparel consumers. Seventy-three percent of fashion consumers report using multiple channels before making a final purchasing decision. That’s why direct mail for apparel is […]
On Trend and on Target: Personalized Direct Mail for Apparel
The modern, fashion-forward consumer doesn’t just want personalization — they expect it. In an industry built on individual expression and personal style, receiving generic marketing communications is as unoriginal as last season’s runway looks. Today, personalization extends beyond adding an apparel and accessories buyer’s name to a postcard to include unique style preferences, browsing history, […]
(Ad)Dressed to Kill: Why Direct Mail for Apparel Marketing Belongs in the Mailbox
When products are meant to be touched, worn and physically experienced, why would your marketing exist solely in the digital realm? Direct mail for apparel marketing is making a stylish comeback in the apparel and accessories industry. And this resurgence isn’t just nostalgic; it’s strategic, too. Today’s average conversion rate for direct mail for apparel marketing campaigns […]
How Travel Marketers Can Optimize Direct Mail for Maximum ROI
Regardless of channel, the ability to precisely measure marketing campaign performance is no longer optional — it’s essential. While direct mail has traditionally been challenging to track with the same granularity as digital channels, innovations in measurement technology and methodology have transformed how travel and hospitality brands can analyze, attribute and optimize their multichannel efforts. […]