Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Direct Mail Marketing for Travel & Hospitality: 6 Tips
In 2023, Americans made 98.5 million trips abroad — inching ever closer to pre-pandemic levels of 99.7 million departures. That’s a tremendous opportunity in direct mail marketing for travel and hospitality brands to boost hotel bookings, promote destinations and drive website traffic to cater to the wave of travelers and vacationers. If what immediately comes to […]
Best Practices for How to Get a Direct Mail List
A well-executed direct mail campaign can be a game changer in driving sales and extending your brand’s reach. That’s why a direct mail mailing list is one of the most powerful tools in your marketing mix. Direct mail lists come from a variety of sources, depending on your target audience, budget and campaign goals. If […]
The State of Direct Mail: ROI by the Numbers
Direct mail marketing currently accounts for $38.2 billion of U.S. offline marketing spend — a significant chunk of change, demonstrating that direct mail continues to play a pivotal role in reaching intended audiences, driving response rates and increasing sales. This effectiveness is largely achieved by leveraging data insights and the latest marketing technology, which facilitates […]
The Power of Effective Retargeting
Potential buyers have different needs and expectations at each stage of the customer journey. It takes a comprehensive strategy to connect with them along the way and move them closer to the sale. So what happens when they suddenly leave your site without making a purchase? This is where retargeting comes into play. Effective retargeting […]
Walking Your Prospects Through the Buyer Journey
Companies that prioritize nurturing their prospective customers generate 50% more leads that are ready to close the sale, according to a recent study. It’s easy for brands to get lost in a saturated marketplace. But focusing less on sales and more on enhancing the overall buyer journey and customer experience can help achieve increased retention, […]
Data-driven Direct Mail: The Smarter Way to Reach Customers in a Digital World
Despite the widespread use of social media, email and online advertising, data-driven direct mail has remained a marketing staple for decades. To stay relevant and deliver results, this oldie-but-goodie marketing medium naturally had to evolve to keep pace in the digital world. No longer just a “spray-and-pray” approach, today’s direct mail marketing offers a data-driven […]