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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Test and Control Marketing: How to Prove What’s Really Working
Running email, digital and direct mail campaigns in sync can increase your reach and boost your results. But it can also make attribution a bit tricky. If a customer receives a retargeting postcard on Tuesday, opens an email on Thursday and converts after clicking a banner ad on Friday, which channel gets credit for moving…Read More →
Direct Mail Marketing KPIs: The Metrics That Actually Measure Impact
How do you really know if your direct mail marketing is working? The right key performance indicators (KPIs) can provide you with proof. KPIs separate an effective campaign from one where you’re just hoping for the best. They turn raw data into actionable insights, revealing not just whether a campaign performed, but why and how.…Read More →
Direct Mail Benchmarks: Where to Find Reliable Data
Benchmarks are what transform raw data into actionable insight. They show you how you're performing relative to the market — not just in isolation. And in direct mail marketing, having the right reference points is essential in measuring and improving on campaign success. The catch? Finding current benchmarking data, you can trust can be difficult.…Read More →
Variable Data Printing for Retail: Personalized Direct Mail That Converts
Generic mail gets discarded. Personalized mail gets read — and acted on. Retail marketing has entered the era of hyper-personalization, and variable data printing (VDP) is what makes it possible. What is variable data printing (VDP)? Variable data printing (VDP) is a digital printing technology that allows retailers to customize individual elements of each…Read More →
How Direct Mail Marketing with Clean Data Drives Higher ROI
Direct mail delivers results that digital channels can’t match. That's why 79% of marketing executives rank it as their best-performing channel for ROI. But today's most successful campaigns don't succeed through volume alone. They leverage precise data insights to create personalized experiences that convert. Why accurate direct mail marketing with clean data drives the customer…Read More →
Direct Mail Segmentation: How to Turn Clean Data into Precision Targeting
Does direct mail marketing have a precision problem? Not if you’re doing it right. While technology gives brands the ability to understand buyers and their intent signals at increasingly deeper levels, most campaigns still rely on targeting solely by age, income and location. That's why so many direct mail campaigns underperform — and why marketers…Read More →
