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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Get More Conversions with an Omnichannel Customer Journey and Programmatic Direct Mail
Success in today’s crowded buyer marketplace correlates with how well you know your audience, and how you engage them from the very first interaction. Seventy-seven percent of brands believe their buyer experience is a key competitive differentiator. To engage prospects and lead them to the sale, it’s all about mapping out a buyer journey with a…Read More →
Leveraging Direct Mail Retargeting for Visitors and New Movers
Like most avid travelers, I’m always on the lookout for information about new destinations and events — not only for future trips, but in my local area as well. I’m also lucky that my profession as a travel industry marketing specialist intersects with my personal interests. So, I’m always thinking about innovative new direct mail…Read More →
Make a First Impression That Lasts with Direct Mail Marketing
During the awareness phase of the buying process, prospects become aware of a problem they have. This can be a passive act — like seeing a product featured by an influencer. Or they may be actively researching solutions. But a conversion is unlikely if your brand isn't top of mind. Eighty-one percent of consumers say…Read More →
How Travel Companies Should Tailor Their Marketing Strategies in 2024
As we have entered into a “post-pandemic” world, the travel industry is experiencing a significant resurgence. With eased travel restrictions, adventure and luxury travel brands are poised to capitalize on pent-up demand for exploration and relaxation. Here’s how these companies can adapt their communication plans going forward and create travel marketing strategies: Embrace the Travel…Read More →
What’s the Best Timing for Direct Mail Retargeting?
The importance of direct mail retargeting in your marketing strategy is clear. But how do you know when to send direct mail? >>Related: Intent-Based Postal Retargeting<< Timing is everything The end game of every direct mail marketing campaign is conversions. So, an important part of the marketing mix is driving traffic to your website. Direct…Read More →
4 Tips for Smarter Retargeting with Direct Mail
Retargeting with direct mail – also known as direct mail remarketing – is an effective way to reconnect with potential customers who have previously interacted with your business but didn’t make a purchase. Whether they visited your website, clicked on an ad, or added items to their cart, retargeting with direct mail allows you to…Read More →
