retail direct mail

Retaining Customers with Direct Mail Marketing Solutions

You did the hard work to successfully convert your prospect into a customer. But the journey is far from over. By leveraging a mix of marketing channels and direct mail marketing solutions, you can increase your odds of creating repeat customers.  Next stop on the customer journey? The retention stage.

After a customer makes a purchase, it’s essential to maintain a strong connection and continue providing value. This is your chance to engage and retain customers, turning them into loyal brand advocates using strategies like direct mail marketing campaigns combined with digital promotion.

By analyzing customer data and feedback, you can best tailor your communications to continue satisfying their specific needs.

>> Related: 4 Tips for Smarter Retargeting with Direct Mail <<

Keep the conversation going with direct mail marketing solutions

Customer retention is an ongoing process of building trust and delivering on your promises to reduce the time to the all-important second sale.  So, what comes after the sale? Try a mix of approaches and communication channels such as:

  • Follow-up direct mail postcards
  • Personalized emails
  • Surveys
  • Live chat support

Say thank you.

Send a thank-you postcard immediately following the purchase. You may even include an offer for a future purchase as part of your direct mail marketing campaign.

Establish a customer loyalty program.

Sixty-eight percent of satisfied customers will join a loyalty program if offered. Share your appreciation for their loyalty by rewarding them with product samples, points toward a free purchase, exclusive early access to new products — there are so many options.

Gain customer insights.

After making a purchase, buyers may have questions or feedback. Send a follow-up survey to collect valuable intel and make improvements for next time. Leverage customer retention and reactivation programs.

Take the opportunity to enhance your acquisition efforts by moving from a transactional sale to building a relationship. Triggers direct from LS Direct helps design loyalty and reactivation programs that deepen your relationships and increase your customers’ lifetime value.

Remember, the key is to put yourself in the shoes of your buyers and think about what would win them over and keep them coming back for more. For more insights on mapping out a successful customer journey, download our Buyer Journey Playbook: Staying Connected at Every Stage with Direct Mail Marketing Solutions >