Transform Data into Measurable Marketing Results
Our mission is simple: help brands identify and activate purchase intent to drive measurable conversions and maximize every marketing dollar.
We do this by turning advanced analytics into precision-targeted direct mail and multichannel campaigns that reach high-value buyers at the moments they’re most ready to act.
As experts in data and audience curation, we help enterprise brands gain a clear, comprehensive view of ROI across their total marketing spend.
Data-driven marketing
Since 1997
Expert Team
Of data scientists & creatives
Proven ROI
Measurable results
Industries We Serve
Today, we partner with leading brands across high-consideration retail and travel categories, helping marketers gain a clear, comprehensive view of ROI across their total marketing spend.
Home Furnishings
Furniture, bedding, and home retailers with long buying cycles, high AOVs, and a need to drive both store traffic and online sales.
Travel & Hospitality
Travel brands, resorts, tour operators, and experience-driven companies focused on increasing bookings, stays, and guest loyalty.
Home Decor & Improvement
Brands that rely on inspiration-led shopping and repeat purchases, where timing, personalization, and lifecycle marketing matter most.
Apparel & Accessories
Fashion and accessories brands looking to convert browsers, recover abandoners, and build repeat purchase behavior across channels.
Why Leading Retail Marketers Choose Us
The LS Direct Difference
Data-First, Human-Powered
Our proven approach combines first-party data, behavioral targeting, and personalized messaging with real human insight from experts in data and audience curation for maximum impact.
Intent-Driven Marketing That Works
With solutions like Boomerang direct® and SmartDash™, we close the loop between digital behavior and direct mail, delivering measurable programs that drive traffic, online transactions, and brick-and-mortar sales.
Proven ROI or We're Not Doing Our Job
From prospect acquisition to win-back campaigns, we track conversion rates and revenue attribution. Our clients stick with us because the math works and they can see it in black and white.
Simplicity and Transparency
Our clients benefit from a single, responsive partner with proven expertise across predictive analytics, creative services, print production, mailing, and performance reporting that proves incrementality.
Smart People, Better Solutions
Our greatest asset isn't our technology. It's the team that brings it to life: data scientists, creatives, analysts and client success specialists who solve complex problems with simple, effective solutions.
Better thinking leads to better results.
What it’s Like to Partner with LS Direct
Here’s what our clients say about working with LS Direct:
“LS Direct simply has a better way of targeting than others”
“LS Direct simply has a better way of targeting than other providers, and that clearly shows in our incrementality results. We appreciate the assurance that our money isn’t being wasted on people who are already going to convert.”
Natalie Northrop
Performance Marketing Channel Manager, Stio
“The rich data they provide allows us to understand our customers”
“The rich data they provide allows us to understand our customers and continually optimize our spend to the best-performing tactics. LS Direct is a true partner.”
Lindsey Cameron
Media Manager, Furniture Mart USA
“With their transparent sharing of the data, we were able to confirm the numbers and happily grow our partnership.”
“We started with a test of Boomerang direct® which delivered results so strong, I didn’t believe it. With their transparent sharing of the data, we were able to confirm the numbers and happily grow our partnership.”
Customer Representative
Customer Representative, Hanna Andersson
Our People Make the Difference
At LS Direct, we believe our biggest asset is our people. We seek out the best and brightest in our field, from data scientists to client success specialists, so you know you're getting top-shelf service from anyone you talk to.
Our Founders
Jeff Horowitz
President & CEO
Jeff literally grew up in the furniture industry and worked tirelessly to achieve ownership of a multi-million dollar home furnishings' store, Suffern Fine Furniture. Jeff's retail experience and formal education at Western New England College led to his passion for marketing. Jeff founded LS Direct in 1997 with just two employees.
Chris Knoebel
Co-Founder & Vice President
With over 30 years in the field, Chris has been immersed in digital production and direct marketing for his entire career. He studied Graphic Design, Visual Communications & Photography at The School Of Visual Arts in NYC. Since his tenure as team leader of The Graphic Arts at Gannett/USA Today, Chris has studied and implemented the newest technologies.
Leadership & Team
Andy
Chief Operating Officer
& Chief Financial Officer
Blake
Director of
Marketing Solutions
Marketing Solutions
Brian
Chief Analytics & Insights Officer
Brian
SVP, Sales
Don
Director of
Marketing Solutions
Marketing Solutions
Jackey
VP, Customer Success
Janet
Chief People Officer
Kathy
SVP, Sales
Lynn Anne
VP, Customer Success
Melissa
Director of
Marketing Solutions
Marketing Solutions
Mike
Director of
Marketing Solutions
Peter
Director of
Marketing Solutions
Marketing Solutions
See the full team
"At LS Direct, we attain greater results for our clients because our team works together and collaborates to ensure the client's goals are being met. It is the true essence of teamwork and everyone benefits!"
Don Wingate
Director, Marketing Solutions, LS Direct
“We see our clients as true partners. Success comes from collaboration—listening closely, sharing insights, and working together to drive outcomes that matter to their business.”
Jackey Bartlett
Client Success Team,
LS Direct
LS Direct
“We don’t analyze data in a vacuum. We collaborate with our clients to understand their goals, then use analytics and modeling to help them reach the right audiences at the right moments.”
Brian Hawkins
Data & Analytics Team,
LS Direct
LS Direct
"At LS Direct, we attain greater results for our clients because our team works together and collaborates to ensure the client's goals are being met. It is the true essence of teamwork and everyone benefits!"
Don Wingate
Director, Marketing Solutions, LS Direct
“We see our clients as true partners. Success comes from collaboration—listening closely, sharing insights, and working together to drive outcomes that matter to their business.”
Jackey Bartlett
Client Success Team,
LS Direct
LS Direct
“We don’t analyze data in a vacuum. We collaborate with our clients to understand their goals, then use analytics and modeling to help them reach the right audiences at the right moments.”
Brian Hawkins
Data & Analytics Team,
LS Direct
LS Direct
Built on Relationships. Sustained by Results.
Based in Suffern, New York, LS Direct has been part of this community since day one. We believe strong businesses should make a meaningful impact beyond revenue. We believe individuality should always be celebrated and never discriminated against.
Our Commitment
Making a difference beyond business
"Since we began working with LS Direct on our direct mail pieces and formal invitations, our donations have more than doubled. They are truly amazing and have allowed us to assist so many more individuals fighting this terrible disease."
Chris Clarizio,
President, Dean Michael Clarizio Cancer Foundation
Anti-Defamation League
We believe every person's individuality should be celebrated, never discriminated against. LS Direct is proud to support the National Home Furnishings Industry Dinner, an annual fundraiser supporting the important work of ADL.
Learn More →City of Hope
LS Direct is honored to support the International Home Furnishings Industry chapter of City of Hope, a leading research and treatment center for cancer, diabetes, and other life-threatening diseases.
Learn More →Dean Michael Clarizio Cancer Foundation
LS Direct is an active, long-term supporter of the DMCCF. Since 2005, the foundation has provided financial, spiritual, and emotional support to those facing the challenges of cancer.
Learn More →Feeding America
In addition to supporting local food pantries directly, LS Direct is proud to support Feeding America. With their network of 200 food banks and 60,000 food pantries, we contribute to hunger-relief efforts throughout the country.
Learn More →Our Origin Story
Built on Retail
Experience, Powered by Data
"We're a data and analytics company that just happens to print."
Jeff Horowitz
Founder
Growing up in the furniture industry, our founder, Jeff Horowitz, discovered something that would shape the company's approach.
The retailers seeing the strongest results weren't those with the largest budgets, but those using data to understand exactly who to reach and when.
Jeff, together with Chris Knoebel, built a solution and launched LS Direct in 1997 to bring enterprise-level data science to direct marketing.
His vision was to combine predictive analytics, personalized creative, and flawless execution, delivered by a single partner that truly understands the retail world.
Today, we partner with retailers and marketers across key verticals who seek a clear, comprehensive view of ROI across their total marketing spend.
Sustainability Through Precision
We believe marketing should respect consumer attention, reduce waste and deliver relevance, not noise.
That's why our campaigns are thoughtfully targeted, highly personalized, and designed to reduce duplicate or unwanted messaging.
By providing highly targeted, meaningful engagement to those most likely to convert, we reduce the distribution of unwanted content, which leads to low duplication and less waste.
Thoughtfully
Targeted
Only reaching those most likely to engage
Highly
Personalized
Relevant messaging that resonates
Reduced
Duplication
Less waste, more impact
Seamless Integration with Your Marketing Tools
LS Direct integrates with the platforms you already use to help you automate data-driven direct mail campaigns triggered by real customer behavior.
Explore Integration Partners →Privacy & Trust
Your Privacy is Our Priority
We maintain the highest standards of data protection and consumer privacy. Our practices ensure responsible marketing that respects both our clients and their customers.
Consumer Protection
We respect consumer privacy preferences and maintain rigorous data handling practices.
Data Security
Enterprise-grade security protocols protect all client and consumer data.
Transparency
Clear policies on data collection, usage, and consumer opt-out rights.
Compliance
Full compliance with CCPA, CAN-SPAM, and industry regulations.
Join Our Team
Build Your Career with Us
Want to join a team of data-geeks, creative types, and genuinely helpful people to create some really great marketing to help our clients sell more? We're always looking for talented individuals who share our passion for data-driven marketing.
We're Growing!
Join a team where collaboration is key and every voice matters.
25+
Years in Business
60+
Team Members
Collaborative
Culture
Work alongside data scientists, creatives, and client success specialists.
Work-Life
Balance
We value our team and promote a healthy work environment.
Innovation-
Driven
Solve complex problems with simple, effective solutions.
Find Out If We're
a Fit to Elevate Your Campaign Goals
We're building the next evolution of measurable, multichannel engagement. Let's connect to explore how LS Direct can help you maximize the impact of your marketing spend.
