Updates & Articles
We like to keep our clients updated with the latest news and industry insights. Read our press and blog posts.
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Articles.
Walking Your Prospects Through the Buyer Journey
Companies that prioritize nurturing their prospective customers generate 50% more leads that are ready to close the sale, according to a recent study. It’s easy for brands to get lost in a saturated marketplace. But focusing less on sales and more on enhancing the overall buyer journey and customer experience can help achieve increased retention, […]
Data-driven Direct Mail: The Smarter Way to Reach Customers in a Digital World
Despite the widespread use of social media, email and online advertising, data-driven direct mail has remained a marketing staple for decades. To stay relevant and deliver results, this oldie-but-goodie marketing medium naturally had to evolve to keep pace in the digital world. No longer just a “spray-and-pray” approach, today’s direct mail marketing offers a data-driven […]
Building Brand Consistency Throughout Nonlinear Buyer Journeys
You can map out the perfect path to a purchase — but that doesn’t mean your customers are going to follow it. Today’s consumers interact with brands across multiple channels and touchpoints, often determining their own path to a purchase. That’s why it’s more important than ever to maintain brand consistency across these nonlinear purchase […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.