Updates & Blog
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Blog.
7 Powerful Tactics in Direct Mail Marketing for Furniture Brands
Furniture brands face unique marketing challenges that set them apart from other retailers. Unlike impulse purchases or frequently replaced items, furniture represents significant investments that consumers carefully consider over weeks or months. The tactile nature of sofas, dining sets and bedroom furniture means buyers need to touch, sit on, and experience products before committing to […]
Timing Direct Mail Marketing for Home Furnishing Brands
The “spray and pray” approach to marketing is hardly effective among today’s buyers — blasting the same generic message to everyone at any random time, and then crossing your fingers and hoping for results. For home furnishing brands especially, perfect timing is key. The reality is that sprucing up living spaces with new home furnishings […]
How to: Direct Mail and Retargeting for Holiday Marketing Success
Research shows that many marketers plan to double down on their digital ad spend this holiday season. The reality? Using the same digital approaches as everyone in the industry drives up costs while driving down results in the process. Here’s an idea: Consider building your holiday campaigns around strategic direct mail — that actually gets […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.