LS Direct

Updates & Articles


We like to keep our clients updated with the latest news and industry insights. Read our press and blog posts.


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direct mail marketing

Using Direct Mail Marketing Programs to Convert Prospects

Buyers have different needs and expectations at each stage of the customer journey. But in the final decision phase, personalization can be especially effective. Sixty percent of consumers report that they will become repeat buyers after a personalized purchasing experience. So how can you connect with them in a way that feels personal and unique?  […]

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online shopping

Get More Conversions with an Omnichannel Customer Journey and Programmatic Direct Mail

Success in today’s crowded buyer marketplace correlates with how well you know your audience, and how you engage them from the very first interaction.  Seventy-seven percent of brands believe their buyer experience is a key competitive differentiator. To engage prospects and lead them to the sale, it’s all about mapping out a buyer journey with a […]

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local city event

Leveraging Direct Mail Retargeting for Visitor Event Marketing and New Movers

By Mike Robinson LS Direct Like most avid travelers, I’m always on the lookout for information about new destinations and events — not only for future trips, but in my local area as well. I’m also lucky that my profession (travel industry marketing specialist) intersects with my personal interests. So, I’m always thinking about innovative […]

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News & Events.

Furniture World Magazine Interview, featuring Jeff Horowitz.

Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]

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LS Direct Celebrates the Furniture Industry.

LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]

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LS Direct Supports Local Families this Holiday Season.

This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.

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LS Direct December 9, 2020