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Stats That Show Why Direct Mail ROI Still Dominates Remarketing

New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool. The undeniable power of direct mail Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again, […]

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direct mail retargeting

Direct Mail Retargeting: Turning Tire Kickers Into Loyal Buyers

We live in a digital world. As such, brands invest their marketing spend in online strategies, such as search engine optimization, influencer collaboration and programmatic ads, to engage potential customers. But what happens when they leave your site without making a purchase? This is where direct mail retargeting comes in, delivering a tangible piece of […]

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data-driven personalization

The Art & Science of Data-Driven Personalization

In our “what’s in it for me” world, directly addressing a customer or prospect’s needs, desires or pain points makes it more likely that they’ll entertain your offer. But let’s take it a step further. Instead of speaking to a need, imagine being able to tap into the ongoing conversation in the customer’s mind and […]

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postal retargeting and donor contributions

Postal Retargeting: How Going Offline Can Increase Donor Contributions

In today’s digital age, online marketing strategies dominate the landscape. But don’t underestimate the incremental power of postal retargeting. Postal retargeting — also referred to as programmatic direct mail — is a proven solution that allows nonprofits to reconnect with an audience that already has an active interest in your cause. The direct mail channel […]

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Direct mail as a redemption tool for email unsubscribers.

Resurrecting Buyer Relationships: Direct Mail as a Redemption Tool

Customers and prospects unsubscribe from email lists more and more every day — and their reasons vary. Forty-four percent of people say they simply receive too many emails. Another 14% click the unsubscribe button because they’re tired of your brand – they’ve decided they are no longer interested in what you have to offer. If […]

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metrics dashboards

How a Smart Dashboard Can Create a Strategic Marketing Metrics Hub

When it comes to successful marketing, 32% of CMOs agree that marketing metrics used to form competitive insights and analytics are the most critical factors. How does your brand track its marketing data, visualize KPIs and view reports that provide a true perspective on ROI? If you’re not yet leveraging the power of an intuitive […]

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