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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Marketing Benchmarking: How to Measure Campaign Performance Over Time
A single marketing campaign's results don't tell you much. It's the pattern over time that does. Benchmarking is what separates knowing how your campaign performed from understanding why it performed that way — and what to expect next time. For today’s brands, it’s a competitive advantage. A benchmark is more than a data point Benchmarking…Read More →
Direct Mail Marketing Campaign: Formats, Paper & Timing
Done right, direct mail delivers. But for brands unfamiliar with today’s data-driven direct mail marketing, a campaign’s success is influenced by what happens long before anything goes to print. Here's what to get right from the start. Match your format to your message Before you design anything, the format you choose affects postage costs, production…Read More →
Test and Control Marketing: How to Prove What’s Really Working
Running email, digital and direct mail campaigns in sync can increase your reach and boost your results. But it can also make attribution a bit tricky. If a customer receives a retargeting postcard on Tuesday, opens an email on Thursday and converts after clicking a banner ad on Friday, which channel gets credit for moving…Read More →
Direct Mail Marketing KPIs: The Metrics That Actually Measure Impact
How do you really know if your direct mail marketing is working? The right key performance indicators (KPIs) can provide you with proof. KPIs separate an effective campaign from one where you’re just hoping for the best. They turn raw data into actionable insights, revealing not just whether a campaign performed, but why and how.…Read More →
Direct Mail Benchmarks: Where to Find Reliable Data
Benchmarks are what transform raw data into actionable insight. They show you how you're performing relative to the market — not just in isolation. And in direct mail marketing, having the right reference points is essential in measuring and improving on campaign success. The catch? Finding current benchmarking data, you can trust can be difficult.…Read More →
Variable Data Printing for Retail: Personalized Direct Mail That Converts
Generic mail gets discarded. Personalized mail gets read — and acted on. Retail marketing has entered the era of hyper-personalization, and variable data printing (VDP) is what makes it possible. What is variable data printing (VDP)? Variable data printing (VDP) is a digital printing technology that allows retailers to customize individual elements of each…Read More →
