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Retail marketing has never been more crowded or more expensive. Expectations are up, attention spans are down and the channels that used to deliver are now packed with competitors paying more to reach the same shoppers. Standing out isn't about doing more — it's about being deliberate about who you reach, how and when. Retailers…

Not every shopper arrives ready to buy. In fact, most are already 70% of the way through their decision before they ever raise a hand. But the ones who aren't can still be won over by the brand that meets them with the right message at the right moment. That's what the buyer journey gives…

Seventy-seven percent of marketers use retargeting in their advertising mix — and for good reason. Tracking past visitors who browsed a product or abandoned a shopping cart, then serving them ads across channels like social or direct mail is a proven way to recover lost conversions. Remarketing is just as powerful. Reconnecting with past customers…

Most website visitors leave without converting. But if you’re trying to make a sale, your work is far from done. Retargeting gives you a second (and sometimes third) chance to reconnect with the people who've already shown interest in your brand. And because they've already been to your website, they're far more likely to convert…

A single marketing campaign's results don't tell you much. It's the pattern over time that does. Benchmarking is what separates knowing how your campaign performed from understanding why it performed that way — and what to expect next time. For today’s brands, it’s a competitive advantage. A benchmark is more than a data point Benchmarking…

Done right, direct mail delivers. But for brands unfamiliar with today’s data-driven direct mail marketing, a campaign’s success is influenced by what happens long before anything goes to print. Here's what to get right from the start. Match your format to your message Before you design anything, the format you choose affects postage costs, production…