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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Website Retargeting: How to Re-Engage Visitors and Increase Conversions
Most website visitors leave without converting. But if you’re trying to make a sale, your work is far from done. Retargeting gives you a second (and sometimes third) chance to reconnect with the people who've already shown interest in your brand. And because they've already been to your website, they're far more likely to convert…Read More →
Marketing Benchmarking: How to Measure Campaign Performance Over Time
A single marketing campaign's results don't tell you much. It's the pattern over time that does. Benchmarking is what separates knowing how your campaign performed from understanding why it performed that way — and what to expect next time. For today’s brands, it’s a competitive advantage. A benchmark is more than a data point Benchmarking…Read More →
Direct Mail Marketing Campaign: Formats, Paper & Timing
Done right, direct mail delivers. But for brands unfamiliar with today’s data-driven direct mail marketing, a campaign’s success is influenced by what happens long before anything goes to print. Here's what to get right from the start. Match your format to your message Before you design anything, the format you choose affects postage costs, production…Read More →
Test and Control Marketing: How to Prove What’s Really Working
Running email, digital and direct mail campaigns in sync can increase your reach and boost your results. But it can also make attribution a bit tricky. If a customer receives a retargeting postcard on Tuesday, opens an email on Thursday and converts after clicking a banner ad on Friday, which channel gets credit for moving…Read More →
Direct Mail Marketing KPIs: The Metrics That Actually Measure Impact
How do you really know if your direct mail marketing is working? The right key performance indicators (KPIs) can provide you with proof. KPIs separate an effective campaign from one where you’re just hoping for the best. They turn raw data into actionable insights, revealing not just whether a campaign performed, but why and how.…Read More →
Direct Mail Benchmarks: Where to Find Reliable Data
Benchmarks are what transform raw data into actionable insight. They show you how you're performing relative to the market — not just in isolation. And in direct mail marketing, having the right reference points is essential in measuring and improving on campaign success. The catch? Finding current benchmarking data, you can trust can be difficult.…Read More →
