LS Direct

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Fashion-forward direct mail piece showcasing apparel and clothing items with stylish design elements, aimed at retail marketing

Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style

Despite concerns about inflation and interest rates, U.S. shoppers are continuing to spend on retail goods and apparel — a trend that will remain strong, according to the National Retail Federation, which forecasts growth between 2.5% and 3.5% over the last year for a total of $5.28 trillion. To participate in that growth, retailers must […]

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ar chart showing shopping cart abandonment statistics, highlighting factors like unexpected costs, complicated checkout processes, and mobile device usage

Shopping Cart Abandonment: Data-Driven Solutions to Achieve Higher Conversions

Among the biggest challenges faced by brand marketers, the issue of shopping cart abandonment is probably most frustrating. You may want to take solace in the fact that you’re not alone. Last year, the average cart abandonment rate across industries was a staggering 70%. For every 10 customers who begin the checkout process on your […]

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raveler exploring a scenic destination, illustrating how direct mail marketing can inspire travel and hospitality bookings

Direct Mail Marketing for Travel & Hospitality: 6 Tips

In 2023, Americans made 98.5 million trips abroad — inching ever closer to pre-pandemic levels of 99.7 million departures. That’s a tremendous opportunity in direct mail marketing for travel and hospitality brands to boost hotel bookings, promote destinations and drive website traffic to cater to the wave of travelers and vacationers. If what immediately comes to […]

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Direct mail list concept, highlighting various customer data types used for targeting in marketing campaigns, including demographics, shopping behavior, and lifestyle preferences

Best Practices for How to Get a Direct Mail List

A well-executed direct mail campaign can be a game changer in driving sales and extending your brand’s reach. That’s why a direct mail mailing list is one of the most powerful tools in your marketing mix. Direct mail lists come from a variety of sources, depending on your target audience, budget and campaign goals. If […]

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Graph showing the ROI of direct mail marketing compared to other channels, highlighting its effectiveness in driving customer engagement and conversions

The State of Direct Mail: ROI by the Numbers

Direct mail marketing currently accounts for $38.2 billion of U.S. offline marketing spend — a significant chunk of change, demonstrating that direct mail continues to play a pivotal role in reaching intended audiences, driving response rates and increasing sales. This effectiveness is largely achieved by leveraging data insights and the latest marketing technology, which facilitates […]

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Visual representation of retargeting marketing strategy, showcasing personalized ads and direct mail elements in a marketing campaign

The Power of Effective Retargeting

Potential buyers have different needs and expectations at each stage of the customer journey. It takes a comprehensive strategy to connect with them along the way and move them closer to the sale. So what happens when they suddenly leave your site without making a purchase? This is where retargeting comes into play. Effective retargeting […]

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