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Direct mail postcard featuring personalized retargeting message, illustrating how physical mail can re-engage online visitors and convert them into loyal buyers

Direct Mail Retargeting: Turning Tire Kickers Into Loyal Buyers

We live in a digital world. As such, brands invest their marketing spend in online strategies, such as search engine optimization, influencer collaboration and programmatic ads, to engage potential customers. But what happens when they leave your site without making a purchase? This is where direct mail retargeting comes in, delivering a tangible piece of […]

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Visual depicting the balance of art and science in data-driven personalization, showcasing how personalized marketing strategies are built through data analysis and creative design to engage customers effectively

The Art & Science of Personalized Direct Mail Retargeting

In our “what’s in it for me” world, directly addressing a customer or prospect’s needs, desires or pain points makes it more likely that they’ll entertain your offer. But let’s take it a step further. Instead of speaking to a need, imagine being able to tap into the ongoing conversation in the customer’s mind and […]

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Visual demonstrating how postal retargeting can increase donor contributions by combining offline strategies with personalized messaging to re-engage previous donors and boost giving

Postal Retargeting: How Going Offline Can Increase Donor Contributions

In today’s digital age, online marketing strategies dominate the landscape. But don’t underestimate the incremental power of postal retargeting, especially for nonprofits. Postal retargeting — also referred to as programmatic direct mail — is a proven solution that allows nonprofits to reconnect with an audience that already has an active interest in your cause. The […]

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Infographic or visual illustrating how direct mail can help re-engage unsubscribed customers by providing personalized offers, evoking emotions, and building trust, while bypassing email clutter to boost customer relationships

Resurrecting Buyer Relationships: Using Direct Mail to Re-Engage

Customers and prospects unsubscribe from email lists more and more every day — and their reasons vary. Forty-four percent of people say they simply receive too many emails. Another 14% click the unsubscribe button because they’re tired of your brand – they’ve decided they are no longer interested in what you have to offer. If […]

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Visual showing a smart dashboard that centralizes strategic marketing metrics, enabling easier tracking, analysis, and decision-making for improved campaign performance

How a Smart Dashboard Can Create a Strategic Marketing Metrics Hub

When it comes to successful marketing, 32% of CMOs agree that marketing metrics used to form competitive insights and analytics are the most critical factors. How does your brand track its marketing data, visualize KPIs and view reports that provide a true perspective on ROI? If you’re not yet leveraging the power of an intuitive […]

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Illustration highlighting three key strategies to boost customer loyalty: offering value through loyalty programs, communicating corporate social responsibility, and prioritizing employee engagement to improve customer satisfaction

Keep Customers Coming Back for More – 3 Tips to Boost Customer Long-Term Loyalty

What makes customers consistently select one brand, despite a sea of comparable options?  It’s all about generating customer loyalty. Attracting new customers is just the beginning. Retaining them over time requires even more strategizing. And it’s not just the price that matters. Act fast to start building brand loyalty In a recent study, 43% of […]

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