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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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From Shoppers to Customers: Your Holiday Customer Acquisition Strategy
From Black Friday through New Year's Day, a smart holiday customer acquisition strategy focuses solely on immediate sales and short-term conversion metrics. But smart marketers recognize the holiday season as the year's best opportunity to acquire high-value customers who’ll drive revenue long after the decorations come down. The secret? A holiday customer acquisition strategy that…Read More →
Sensory Marketing for Home Décor: How Direct Mail Creates Deeper Buyer Connections
For home décor brands, direct mail marketing is outperforming today’s flashy digital campaigns — and it’s really no surprise. Screens simply can’t replicate the sensory decision-making process involved in transforming living spaces and bringing home aesthetic dreams to life. Unlike fleeting digital touch points, physical mail creates a tangible connection with potential buyers. When shoppers receive…Read More →
From Inspiration to Purchase: How Direct Mail Drives the Home Décor Buyer Journey
Today’s home décor buyer doesn't follow a linear path to purchase. They may discover inspiration on Pinterest, visit showrooms to touch fabrics and compare prices across multiple retailers online. It can take weeks or even months to finally make a purchase decision. Unlike buying a book or a new sweater, buyers need time to envision…Read More →
Chaos to Clarity: The Direct Mail Attribution Strategy That Drove Growth
Reaching customers through multiple touch points has long been a must. But what happens when those touch points start working against each other instead of in harmony? For many retailers, the answer is budget waste, skewed direct mail attribution strategy and missed opportunities for true growth. Holly Klingel, Director of CRM & Loyalty at Balsam…Read More →
Why Print Still Matters in a Digital-First Holiday Market
A story of holiday magic was shared at the 2025 Women in Retail Leadership Summit during a panel discussion with Melissa Angus, Director, Marketing Solutions at LS Direct and Holly Klingel, Director of CRM & Loyalty at Balsam Hill. The two companies partnered on a recent direct marketing campaign that truly “decked the halls” with…Read More →
Ready-to-Mail: The Timing Guide for Apparel Direct Mail Marketing
In the apparel industry, timing isn't just important — it's everything. While most businesses follow predictable quarterly patterns, apparel brands must consider the impact of seasons, holidays, trend cycles and more when crafting direct mail campaigns. For example, the perfect sundress loses its appeal when temperatures drop. A down coat is useless during summer months.…Read More →
