Customer Retention & Reactivation.
Your customers are your most important asset and one of the best marketing dollars you can spend. Our Triggers direct program helps you design loyalty and reactivation programs that deepen your relationships and increase your customers’ lifetime value. They help drive action – keeping customers engaged, interested and returning.
Customer Retention & Reactivation Programs to Enhance Your Acquisition Efforts.
- Move from a transactional sale to having a relationship with your customers.
- Get the highest sales ROI from your marketing budget spent on retaining your customer base.
- Achieve the critical “second sale” KPI.
- Retain your customers -reduce churn.
- Reward brand loyalty.
- Reactivate and win-back your customers.
I’m extremely appreciative of the transparency in our relationship and the willingness to pivot as market conditions change. LS Direct is not stuck on the same tactic… if the data says move, we move.
Dufresne Spencer Group
Connect with your customers every step of the way.
- Thank You – Drive the second sale KPI and increase the Lifetime Value of customers new to your file.
- Reactivation – Drive Lapsed Customers back, reduce customer churn.
- Anniversary – Recognize your customers for their loyalty and past purchases.
- Store Events – New Store Openings, Re-locations, Special Events.
- Birthday – Recognize your customers for their loyalty with special birthday messaging.
Timing is Everything: 5 Ideal Touchpoints for a Triggers Direct Mail Campaign.
Going digital has revolutionized the marketing world, but there’s no denying the power of tried and true direct mail as a powerful component of a successful multichannel campaign. Direct mail complements your brand’s digital strategy at every stage of the marketing funnel, helping you hit your customers with the right message at the right time, […]
Advances Data Segmentation, More Meaningful marketing, real results.
How well do you really know your audience? What motivates them to buy? How likely are they to make a purchase? And how can you keep them coming back? Customer data can provide the answers — but it’s what you do with that data that makes all the difference. With advanced data segmentation and by […]
Traditional brands shift to DTC to combat lack of retail traffic.
Over the past decade, a growing number of innovative brands such as Harry’s, Bonobos and Warby Parker have shaped a new, direct-to-consumer (DTC) business model. By selling directly to loyal customers, these startups bypass the traditional wholesale and retail middlemen. Given the circumstances posed by COVID-19 this past year, it’s not surprising that a number […]
Predictive Analytics.
Deep data expertise leading to optimum ROI.
- We help businesses run measurable, data driven marketing campaigns.
- Our staff includes true statisticians maintaining SmartData, our proprietary, multi-source database.
- We use outside data for predictive modeling for identifying prime prospects.
- Our sources, coupled with your inside data builds the platform for key modeling scenarios.
Creative Services.
Inspired Data-Driven Graphic Design.
- Unlike traditional agencies, our written and visual presentation of your brand is driven by data.
- We create messages that adhere to your brand standards and are customized to reach your unique customers with powerful calls to action.
- Our concepts have seamless media integration across various platforms and delivery devices — continuity that leads to stronger prospecting, retention, and profitability.
Variable Data Printing.
Timely, high quality printing with customized messaging.
- Variable data allows for personalization to help your materials stand out amid the marketing clutter.
- Our in-house printing capabilities provide quality presentation, pre-press efficiency, and cost savings for your organization.
- For over 25 years, we’ve maintained a trail-blazing print facility that uses the best digital and offset presses ever manufactured.
Mailing Services.
Timely professional campaign launches.
- Our full-service mail shop provides cost-effective, timely fulfillment, providing personalized, just-in-time messaging to give you the best ROI.
- We continually invest in the latest technology to ensure your pieces are processed in compliance with the latest North American postal standards.
Campaign Analysis and Business Intelligence.
In-depth understanding of each marketing campaign.
- With our data analysis and proprietary reporting, you can generate easy-to-understand reports that are relevant to all stakeholders.
- Using LS Direct SmartDash™, you can report on any KPI that matters to your organization, from creative effectiveness to campaign ROI.
- When integrated with your POS data, traffic counter and finance company, you can tap powerful statistical tools that uncover deeper insights that help you budget.