Articles
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Standout Direct Mail Design Tips: Make Every Inch Count.
It’s getting more difficult to stand out in the crowd when it comes to email marketing. By 2025, it’s estimated that over 325 billion emails will be sent every day. In our digital-dominant world, marketers need to go beyond the in-box and think more creatively about the ideal mix of media to drive results. We’ve […]
Advanced Data Segmentation: More Meaningful Marketing, Real Results.
How well do you really know your audience? What motivates them to buy? How likely are they to make a purchase? And how can you keep them coming back? Customer data can provide the answers — but it’s what you do with that data that makes all the difference. With advanced data segmentation and by […]
Conversion Marketing: 5 Tactics to Grow Your Revenue.
Conversion marketing — it’s not just about getting prospects to your website; it’s about getting them to act once they’re there. If you’re not turning browsers into buyers, are your efforts really working? Your website’s conversion rate is the percentage of visitors who complete a desired goal. And that’s not always about making a purchase. […]
How to Use Intent Data for Marketing Success.
Turning Customer Signals into Sales Action The most effective marketing is thoughtfully targeted and personalized. From demographics to engagement to purchase history, intent data is a powerful tool, helping marketers deliver the information their audience needs, when they need it. But if you’re looking to increase retention rates and close more deals, there’s another type […]
Predictive Analytics: How Intent Based Postal Retargeting Translates into Less Waste, Better Environmental Performance.
How much does going green matter to the people who buy your products and services? If your customers are like most today, the answer is very important. Going green matters to buyers, especially younger customers. In fact, if given a choice, they’ll choose green over non-sustainable alternatives. Nearly 30% of all buyers always choose a […]
Personalization: Your Key to Driving High Conversions.
It’s Marketing 101: Directly addressing a customer or prospect’s needs/pain points will catch their attention. And they’ll engage with your marketing long enough to see your offer and make a decision. But there’s a deeper level of making your marketing all about a customer … It has to do with entering the conversation already going […]