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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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From Inspiration to Purchase: How Direct Mail Drives the Home Décor Buyer Journey
Today’s home décor buyer doesn't follow a linear path to purchase. They may discover inspiration on Pinterest, visit showrooms to touch fabrics and compare prices across multiple retailers online. It can take weeks or even months to finally make a purchase decision. Unlike buying a book or a new sweater, buyers need time to envision…Read More →
Chaos to Clarity: The Direct Mail Attribution Strategy That Drove Growth
Reaching customers through multiple touch points has long been a must. But what happens when those touch points start working against each other instead of in harmony? For many retailers, the answer is budget waste, skewed direct mail attribution strategy and missed opportunities for true growth. Holly Klingel, Director of CRM & Loyalty at Balsam…Read More →
Why Print Still Matters in a Digital-First Holiday Market
A story of holiday magic was shared at the 2025 Women in Retail Leadership Summit during a panel discussion with Melissa Angus, Director, Marketing Solutions at LS Direct and Holly Klingel, Director of CRM & Loyalty at Balsam Hill. The two companies partnered on a recent direct marketing campaign that truly “decked the halls” with…Read More →
Ready-to-Mail: The Timing Guide for Apparel Direct Mail Marketing
In the apparel industry, timing isn't just important — it's everything. While most businesses follow predictable quarterly patterns, apparel brands must consider the impact of seasons, holidays, trend cycles and more when crafting direct mail campaigns. For example, the perfect sundress loses its appeal when temperatures drop. A down coat is useless during summer months.…Read More →
From Mailbox to Mobile: Integrating Direct Mail for Apparel Brands
From the tactile nature of a high-quality direct mailer to the instant gratification of a digital storefront - the omnichannel shopping journey has become the new normal for today's fashion and apparel consumers. Seventy-three percent of fashion consumers report using multiple channels before making a final purchasing decision. That’s why direct mail for apparel is…Read More →
On Trend and on Target: Personalized Direct Mail for Apparel
The modern, fashion-forward consumer doesn't just want personalization — they expect it. In an industry built on individual expression and personal style, receiving generic marketing communications is as unoriginal as last season's runway looks. Today, personalization extends beyond adding an apparel and accessories buyer’s name to a postcard to include unique style preferences, browsing history,…Read More →
