Stats That Show Why Direct Mail ROI Still Dominates Remarketing

Illustration showing the ROI benefits of direct mail over digital marketing strategies like remarketing, with emphasis on higher engagement and conversion rates from direct mail campaigns

Stats That Show Why Direct Mail ROI Still Dominates Remarketing

New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool.

The undeniable power of direct mail

Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again, consumers have stated that they welcome receiving relevant direct mail in their mailboxes.

Over time, direct mail has evolved to take advantage of new digital technologies – such as retargeting and programmatic direct mail – to drive the strongest return on advertising spend in the marketing mix.

Some recent findings confirm the continued impact of the digital+direct mail combination:

Direct mail recipients spend more than people who don’t get that same piece of direct mail.
Customer retention rates are 90% higher for omnichannel marketing compared to a single channel.
30% of customers who engage with multiple channels spend up to 30% more than single-channel customers.

Direct mail has certainly proven its value for national jewelry retailer Gorjana. The company was an early direct mail retargeting pioneer and has never looked back. When Gorjana CMO Elton Graham wanted to pursue a more sophisticated programmatic direct mail approach, that’s when he turned to LS Direct.

“The Boomerang direct® algorithm really scores on the propensity level — who’s most likely to react to a postcard,” Graham explains. “We’re not just mailing everyone. LS Direct uses engagement and many other attributes to really sharpen their targeting.”

Timing matters with direct mail retargeting

When choosing a programmatic direct mail partner, speed is one critical factor to assess.

According to the National Postal Forum, when the mail piece is hyper-targeted and sent while a brand or product is still top of mind, marketers saw a 300-400% lift in conversion rates when targeting cart abandoners specifically.

Further, 65% of marketers reported an increase in website traffic and 47% reported an increase in conversions.

For more findings on the power of direct mail, download The Evolution of Direct Mail in a ROAS-Driven World >

Published on: 04/04/24

Recent Articles

AI in Direct Mail: 3 Ways AI Is Improving Campaign Performance

For decades, direct mail success came down to educated guesses. Mail the right list, hope the offer lands, wait weeks for results, then adjust for next time. That’s changing fast. Three in four marketers now use AI in some form, whether that's personalizing content, forecasting campaign performance or generating visuals. It’s compressing months of testing…

2026 Direct Mail Trends: Mid-Year Update & Next Steps

Back in December 2025, we called out four trends set to shape direct mail in 2026: AI-powered optimization, sustainability as a baseline, real-time tracking and the rise of programmatic mail. Now that we're more than halfway through the year, it's a good time for a report card. Some of those predictions have already become standard…

Retail Marketing Strategies That Actually Work

Retail marketing has never been more crowded or more expensive. Expectations are up, attention spans are down and the channels that used to deliver are now packed with competitors paying more to reach the same shoppers. Standing out isn't about doing more — it's about being deliberate about who you reach, how and when. Retailers…