Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Post-Pandemic Travel Trends: How Luxury Companies Should Prepare
As vaccinations become widely available and mask mandates are rolled back, the world is beginning to open as we’re starting to see post-pandemic travel trends emerge. Some cruise lines plan to resume operations this summer. Greece removed quarantine requirements for vaccinated or Covid-19-negative travelers from a number of countries. France has opened its borders to […]
Traditional Brands Shift to DTC to Combat Lack of Retail Traffic
Over the past decade, a growing number of innovative brands such as Harry’s, Bonobos and Warby Parker have shaped a new, direct-to-consumer (DTC) business model. By selling directly to loyal customers, these startups bypass the traditional wholesale and retail middlemen. Given the circumstances posed by COVID-19 this past year, it’s not surprising that a number […]
Reviving Traditional Marketing: What’s Old is New Again
Direct mail has become an unexpectedly post-modern way to reach consumers. It’s a tactile experience that engages other senses than simply the eyes and ears. Having something to touch, to hold, to experience of a brand is at the heart of relationship building. Yes, even if it’s simply a postcard.
New Times, New Tactics: Build Loyalty Post-Pandemic
It’s fair to say that the pandemic changed many Americans’ daily behaviors (hand sanitizer and home schooling, anyone?) Beyond these initial “how do we stay safe?” shifts, consumers have adopted significantly different behaviors over the past several months — particularly when it comes to making a purchase.
6 Tips to Reduce Your Customer Acquisition Cost for Direct Mail.
To attract new customers, much of the time, you must make an investment. But every brand wants to minimize this cost while also receiving the kind of returns expected. You can determine what you’re spending to gain new customers with the metric customer acquisition cost (CAC)
Digital and Direct Mail Marketing: Better Together
While we live in a world where digitization has become the norm, print has fallen out of favor for many marketing teams. But did you know direct mail has evolved to take advantage of new print technologies as well as data insights that digital channels provide?