Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Insights into Inefficiencies of Direct Mail: How to Overcome Them
The social impact of the pandemic triggered a renewed appreciation of postal mail among B2B and B2C customers. After months of isolation and digital overload, this channel delivered a tangible piece of a brand, while offering scalable results that marketers continue to rely on. Today’s consumers look forward to checking the mailbox. Four in 10 […]
Standout Direct Mail Design Tips: Make Every Inch Count.
It’s getting more difficult to stand out in the crowd when it comes to email marketing. By 2025, it’s estimated that over 325 billion emails will be sent every day. In our digital-dominant world, marketers need to go beyond the in-box and think more creatively about the ideal mix of media to drive results. We’ve […]
Advanced Data Segmentation: More Meaningful Marketing, Real Results.
How well do you really know your audience? What motivates them to buy? How likely are they to make a purchase? And how can you keep them coming back? Customer data can provide the answers — but it’s what you do with that data that makes all the difference. With advanced data segmentation and by […]
Conversion Marketing: 5 Tactics to Grow Your Revenue.
Conversion marketing — it’s not just about getting prospects to your website; it’s about getting them to act once they’re there. If you’re not turning browsers into buyers, are your efforts really working? Your website’s conversion rate is the percentage of visitors who complete a desired goal. And that’s not always about making a purchase. […]
How to Use Intent Data for Marketing Success.
Turning Customer Signals into Sales Action The most effective marketing is thoughtfully targeted and personalized. Intent data, from demographics to engagement and purchase history, helps marketers deliver timely, relevant information that meets their audience’s needs. If you’re aiming to boost retention and close more deals, intent data is the key tool that can drive these […]
Predictive Analytics: Postal Retargeting to Sustainable Direct Mail
How much does going green matter to the people who buy your products and services? If your customers are like most today, the answer is very important. Going green matters to buyers, especially younger customers. In fact, if given a choice, they’ll choose green over non-sustainable alternatives. A recent study of 10,000 consumers across 17 […]