Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Best Practices for How to Get a Direct Mail List
A well-executed direct mail campaign can be a game changer in driving sales and extending your brand’s reach. That’s why a direct mail mailing list is one of the most powerful tools in your marketing mix. Direct mail lists come from a variety of sources, depending on your target audience, budget and campaign goals. If […]
The State of Direct Mail: ROI by the Numbers
Direct mail marketing currently accounts for $38.2 billion of U.S. offline marketing spend — a significant chunk of change, demonstrating that direct mail continues to play a pivotal role in reaching intended audiences, driving response rates and increasing sales. This effectiveness is largely achieved by leveraging data insights and the latest marketing technology, which facilitates […]
The Power of Effective Retargeting
Potential buyers have different needs and expectations at each stage of the customer journey. It takes a comprehensive strategy to connect with them along the way and move them closer to the sale. So what happens when they suddenly leave your site without making a purchase? This is where retargeting comes into play. Effective retargeting […]
Walking Your Prospects Through the Buyer Journey
Companies that prioritize nurturing their prospective customers generate 50% more leads that are ready to close the sale, according to a recent study. It’s easy for brands to get lost in a saturated marketplace. But focusing less on sales and more on enhancing the overall buyer journey and customer experience can help achieve increased retention, […]
Data-driven Direct Mail: The Smarter Way to Reach Customers in a Digital World
Despite the widespread use of social media, email and online advertising, data-driven direct mail has remained a marketing staple for decades. To stay relevant and deliver results, this oldie-but-goodie marketing medium naturally had to evolve to keep pace in the digital world. No longer just a “spray-and-pray” approach, today’s direct mail marketing offers a data-driven […]
Building Brand Consistency Throughout Nonlinear Buyer Journeys
You can map out the perfect path to a purchase — but that doesn’t mean your customers are going to follow it. Today’s consumers interact with brands across multiple channels and touchpoints, often determining their own path to a purchase. That’s why it’s more important than ever to maintain brand consistency across these nonlinear purchase […]