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6 Tips that Furnish Success: Direct Mail Strategies for Home Furnishings
Home furnishers aren’t just selling furniture; you’re selling dreams, comfort and a lifestyle that customers hope to achieve. And in the competitive world of home furnishings, direct mail marketing remains a valuable tool to connect with potential customers, turn catalogs into conversions, brochures into bed sales and so much more. Why should furniture marketers use […]
8 Envelope-pushing Direct Mail Marketing Strategies for Non-Profits
In today’s digital world, it’s easy for non-profit organizations to focus time and resources solely on digital marketing strategies. But for those looking to build stronger connections, increase donor engagement and gain greater support for their cause, direct mail can be gamechanger. Here are five attributes that make direct mail remarkably effective for non-profits: The […]
Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style
Despite concerns about inflation and interest rates, U.S. shoppers are continuing to spend on retail goods and apparel — a trend that will remain strong, according to the National Retail Federation, which forecasts growth between 2.5% and 3.5% over the last year for a total of $5.28 trillion. To participate in that growth, retailers must […]
Shopping Cart Abandonment: Data-Driven Solutions to Achieve Higher Conversions
Among the biggest challenges faced by brand marketers, the issue of shopping cart abandonment is probably most frustrating. You may want to take solace in the fact that you’re not alone. Last year, the average cart abandonment rate across industries was a staggering 70%. For every 10 customers who begin the checkout process on your […]
Direct Mail Marketing for Travel & Hospitality: 6 Tips
In 2023, Americans made 98.5 million trips abroad — inching ever closer to pre-pandemic levels of 99.7 million departures. That’s a tremendous opportunity in direct mail marketing for travel and hospitality brands to boost hotel bookings, promote destinations and drive website traffic to cater to the wave of travelers and vacationers. If what immediately comes to […]
Best Practices for How to Get a Direct Mail List
A well-executed direct mail campaign can be a game changer in driving sales and extending your brand’s reach. That’s why a direct mail mailing list is one of the most powerful tools in your marketing mix. Direct mail lists come from a variety of sources, depending on your target audience, budget and campaign goals. If […]