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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Stats That Show Why Direct Mail ROI Still Dominates Remarketing
New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool. The undeniable power of direct mail Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again,…Read More →
Direct Mail Retargeting: Turning Tire Kickers Into Loyal Buyers
We live in a digital world. As such, brands invest their marketing spend in online strategies, such as search engine optimization, influencer collaboration and programmatic ads, to engage potential customers. But what happens when they leave your site without making a purchase? This is where direct mail retargeting comes in, delivering a tangible piece of…Read More →
The Art & Science of Personalized Direct Mail Retargeting
In our “what’s in it for me” world, directly addressing a customer or prospect’s needs, desires or pain points makes it more likely that they’ll entertain your offer. But let’s take it a step further. Instead of speaking to a need, imagine being able to tap into the ongoing conversation in the customer’s mind and…Read More →
Postal Retargeting: How Going Offline Can Increase Donor Contributions
In today's digital age, online marketing strategies dominate the landscape. But don’t underestimate the incremental power of postal retargeting, especially for nonprofits. Postal retargeting — also referred to as programmatic direct mail — is a proven solution that allows nonprofits to reconnect with an audience that already has an active interest in your cause. The…Read More →
Resurrecting Buyer Relationships: Using Direct Mail to Re-Engage
Customers and prospects unsubscribe from email lists more and more every day — and their reasons vary. Forty-four percent of people say they simply receive too many emails. Another 14% click the unsubscribe button because they’re tired of your brand – they’ve decided they are no longer interested in what you have to offer. If…Read More →
How a Smart Dashboard Can Create a Strategic Marketing Metrics Hub
When it comes to successful marketing, 32% of CMOs agree that marketing metrics used to form competitive insights and analytics are the most critical factors. How does your brand track its marketing data, visualize KPIs and view reports that provide a true perspective on ROI? If you’re not yet leveraging the power of an intuitive…Read More →
