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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Pushing the Envelope: Direct Mail Marketing Success Checklist
Because it’s data-driven and personalized, direct mail marketing works better than ever to engage customers and prospects with its tangible, physical presence and ability to integrate with digital channels. Like any other effort, direct mail marketing works best with a well-thought-out plan of attack. Use this checklist of best practices to help make sure your…Read More →
Retaining Customers with Direct Mail Marketing Solutions
You did the hard work to successfully convert your prospect into a customer. But the journey is far from over. By leveraging a mix of marketing channels and direct mail marketing solutions, you can increase your odds of creating repeat customers. Next stop on the customer journey? The retention stage. After a customer makes a…Read More →
Using Direct Mail Marketing Programs to Convert Prospects
Buyers have different needs and expectations at each stage of the customer journey. But in the final decision phase, personalization can be especially effective. Sixty percent of consumers report that they will become repeat buyers after a personalized purchasing experience. So how can you connect with them in a way that feels personal and unique? …Read More →
Get More Conversions with an Omnichannel Customer Journey and Programmatic Direct Mail
Success in today’s crowded buyer marketplace correlates with how well you know your audience, and how you engage them from the very first interaction. Seventy-seven percent of brands believe their buyer experience is a key competitive differentiator. To engage prospects and lead them to the sale, it’s all about mapping out a buyer journey with a…Read More →
Leveraging Direct Mail Retargeting for Visitors and New Movers
Like most avid travelers, I’m always on the lookout for information about new destinations and events — not only for future trips, but in my local area as well. I’m also lucky that my profession as a travel industry marketing specialist intersects with my personal interests. So, I’m always thinking about innovative new direct mail…Read More →
Make a First Impression That Lasts with Direct Mail Marketing
During the awareness phase of the buying process, prospects become aware of a problem they have. This can be a passive act — like seeing a product featured by an influencer. Or they may be actively researching solutions. But a conversion is unlikely if your brand isn't top of mind. Eighty-one percent of consumers say…Read More →
