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Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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What’s the Best Timing for Direct Mail Retargeting?
The importance of direct mail retargeting in your marketing strategy is clear. But how do you know when to send direct mail? >>Related: Intent-Based Postal Retargeting<< Timing is everything The end game of every direct mail marketing campaign is conversions. So, an important part of the marketing mix is driving traffic to your website. Direct…Read More →
4 Tips for Smarter Retargeting with Direct Mail
Retargeting with direct mail – also known as direct mail remarketing – is an effective way to reconnect with potential customers who have previously interacted with your business but didn’t make a purchase. Whether they visited your website, clicked on an ad, or added items to their cart, retargeting with direct mail allows you to…Read More →
Stats That Show Why Direct Mail ROI Still Dominates Remarketing
New research shows that 74% of marketers agree that direct mail delivers the highest ROI of any marketing channel. Here’s why direct mail is such a potent marketing and remarketing tool. The undeniable power of direct mail Direct mail offers a tangible and physical presence that engages recipients in a unique way. Time and again,…Read More →
Direct Mail Retargeting: Turning Tire Kickers Into Loyal Buyers
We live in a digital world. As such, brands invest their marketing spend in online strategies, such as search engine optimization, influencer collaboration and programmatic ads, to engage potential customers. But what happens when they leave your site without making a purchase? This is where direct mail retargeting comes in, delivering a tangible piece of…Read More →
The Art & Science of Personalized Direct Mail Retargeting
In our “what’s in it for me” world, directly addressing a customer or prospect’s needs, desires or pain points makes it more likely that they’ll entertain your offer. But let’s take it a step further. Instead of speaking to a need, imagine being able to tap into the ongoing conversation in the customer’s mind and…Read More →
Postal Retargeting: How Going Offline Can Increase Donor Contributions
In today's digital age, online marketing strategies dominate the landscape. But don’t underestimate the incremental power of postal retargeting, especially for nonprofits. Postal retargeting — also referred to as programmatic direct mail — is a proven solution that allows nonprofits to reconnect with an audience that already has an active interest in your cause. The…Read More →
