Turn New Movers Into New Customers with Direct Mail

Movers direct is a highly targeted life-stage marketing program that helps home furnishings brands capture new customers at the moment they need furniture, decor, and home improvement essentials most.

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Shows a couple sitting on a couch looking at a LS Direct Direct Mailer for Balsam Hill

Up to $86 mailed ROAS

Light green circle with white dollar sign within

Up to $35 mailed iROAS

Up to 65% increase in AOV

26 Million People Move Every Year.
Are You Reaching Them?

When people move to a new home, they over-index on purchases across all home-related categories, like furniture and decor, to make their new space feel like home.

This is the highest-intent moment for furniture and home goods purchases, when buying decisions happen quickly and wallets are open. But without the right data and targeting, it's nearly impossible to identify and reach these prospects at exactly the right time.

Movers direct changes that. With the ability to identify 350,000–500,000 new movers weekly nationwide, we help you capture this high-value audience when they're most ready to buy.

Reach High-Intent New Movers

With the ability to identify 350,000–500,000 new movers weekly nationwide, we help you capture this high-value audience before your competitors do.

Drive More ROI

Movers convert at higher rates than cold audiences. They also buy more. Movers direct delivers measurable incremental ROI and attracts customers with strong revenue potential for years to come.

Tap a Proven Source of New Customer Acquisition

Movers direct has been adopted and scaled by major furniture retailers like Furniture Mart USA since 2015, driving consistent store traffic and lowering acquisition costs.

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Built for Life-Stage Marketing, Proven Over 15+ Years

Movers direct was built from the ground up with one goal; deliver the highest incremental ROI for home furnishings brands through precision life-stage targeting.

7 Proprietary Data Vendors

Unlike competitors with single-source data, we aggregate from 7 specialized vendors for the highest potential reach.

400+ Data Points

Consumer demographics, behaviors, and lifestyle choices drive our predictive analytics for precision targeting.

15+ Years of Experience

Our proprietary algorithm is refined from over 15 years of successful new mover marketing campaigns.

True Incrementality Testing

Holdout groups prove real ROI. No guessing as you see the actual lift your campaigns generate.

Every Postcard, Tailored to the New Mover

Generic "Welcome to the Neighborhood" mailers get tossed. Personalized, timely offers from trusted brands get kept and acted on.

Personalization options:

Customer name

on front and back to grab attention in the mailbox

Nearest store location with map

to help unfamiliar movers find you

Distance from new home to store

because convenience matters

Custom messaging

based on home type, move type, or household data

Exclusive new mover offers

to incentivize their first visit

We Offer a True Movers Program at Scale, with Accuracy and Proven ROI

Capability

Traditional Approach

LS Direct

Access to new mover data

Limited

7 proprietary vendors + 400+ attributes

Ability to target pre-movers

Rare

Precision targeting

Price sensitivity & purchase likelihood scoring

Unmatched

Proprietary algorithm

Personalization

Basic

Highly personalized (map, distance, offers)

Incremental ROI reporting

Rare

Included via SmartDash™

Designed for home furnishings

Unmatched

Industry experts

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Some of the biggest brands and high-performing businesses rely on LS Direct

Full-Service Platform

Everything You Need Under One Roof

From predictive analytics to the customer mailbox, we handle every aspect of your direct mail marketing program.

Predictive Analytics

Our team of true statisticians maintains SmartData, our proprietary multi-source database, and applies sophisticated scoring algorithms to identify the highest-value new movers.

Creative Services

Our creative team designs Movers direct postcards. Every piece is personalized with the customer's name, includes a map to the nearest store location, and messaging tailored to new movers' needs, all while adhering to your brand standards.

Variable Data Printing

Personalization at scale is what makes Movers direct convert. Our in-house printing capabilities, backed by 25+ years of experience and best-in-class digital and offset presses, allow us to customize every postcard with names, store maps, distances, and offers. Fast turnaround, quality presentation, cost savings.

Mailing Services

New movers are time-sensitive, the sooner you reach them after they move, the better. We continually invest in the latest technology to ensure your Movers direct postcards are processed and delivered quickly, in compliance with North American postal standards.

Campaign Analysis & Business Intelligence

With SmartDash™, you can see exactly how Movers direct performs with transparent reporting that separates mailed conversions from incremental conversions. Track conversion rates, average ticket increases, customer acquisition costs, and ROI, all in real-time dashboards that prove the program's impact.

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Our Real Impact on Brand Acquisition and Revenue

Movers direct is proven with other leading home furnishings brands like yours.
Case Study Highlights: Furniture Mart USA

300K+

Postcards Mailed

Precision-targeted direct mail

1.66%

Conversion Rate

Precision-targeted direct mail

$2.5M

Incremental Sales

Generated for our clients

0.58% incremental conversion above the holdout control group (1.08%), proving the true impact of Movers direct on new customer acquisition.

“Lowered our new customer acquisition cost.”

“We have been running Movers direct since 2015, and it consistently works. New movers are a steady source of new prospect floor traffic and it has lowered our new customer acquisition cost.”