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Insights that help you navigate today’s marketplace with clarity and confidence.
Our blog shares data-driven perspectives, industry trends, and practical strategies to help marketers make smarter decisions and drive measurable results.
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Predictive Analytics: Postal Retargeting to Sustainable Direct Mail
How much does going green matter to the people who buy your products and services? If your customers are like most today, the answer is very important. Going green matters to buyers, especially younger customers. In fact, if given a choice, they'll choose green over non-sustainable alternatives. A recent study of 10,000 consumers across 17…Read More →
Personalized Direct Mail Retargeting: Driving High Conversions
It’s Marketing 101: Directly addressing a customer or prospect’s needs/pain points will catch their attention. And they’ll engage with your marketing long enough to see your offer and make a decision. But there’s a deeper level of making your marketing all about a customer … It has to do with entering the conversation already going…Read More →
Timing is Everything: 5 Touchpoints for a Trigger Direct Mail Campaign
Going digital has revolutionized the marketing world, but there’s no denying the power of tried and true direct mail as a powerful component of a successful multichannel campaign. Direct mail complements your brand’s digital strategy at every stage of the marketing funnel, helping you hit your customers with the right message at the right time,…Read More →
Retain Customers after COVID. Here’s How to Keep Them Coming Back.
Your brand has spent years honing its ideal customer profile and developing effective strategies for marketing to these target audiences. But if you’re like many brands, you're discovering that a whole bunch of new customers found you during COVID. Among the three-quarters of Americans who say they’ve changed their shopping behavior since the pandemic began,…Read More →
Post-Pandemic Travel Trends: How Luxury Companies Should Prepare
As vaccinations become widely available and mask mandates are rolled back, the world is beginning to open as we're starting to see post-pandemic travel trends emerge. Some cruise lines plan to resume operations this summer. Greece removed quarantine requirements for vaccinated or Covid-19-negative travelers from a number of countries. France has opened its borders to…Read More →
Traditional Brands Shift to DTC to Combat Lack of Retail Traffic
Over the past decade, a growing number of innovative brands such as Harry’s, Bonobos and Warby Parker have shaped a new, direct-to-consumer (DTC) business model. By selling directly to loyal customers, these startups bypass the traditional wholesale and retail middlemen. Given the circumstances posed by COVID-19 this past year, it’s not surprising that a number…Read More →
