Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Effective Contextual Marketing Strategies: Reach the Right Customer at the Right Moment
Effective marketing isn’t just about reaching the right customer — it’s about reaching them at precisely the right moment with the perfect message. Effective contextual marketing strategies have evolved from simple demographic targeting to a sophisticated approach that considers multiple dimensions of the customer experience. Let’s dive into how brands can leverage effective contextual marketing […]
7 Key Direct Mail Trends Shaping the Future of Marketing
Direct mail marketing continues to evolve and experience a resurgence as marketers realize its potential as a faster, more targeted and even more personalized path to purchase. To continue to combat digital fatigue, smart marketers are leveraging physical mailbox solutions with a twist — combining traditional direct mail with cutting-edge technology, sustainability initiatives and more. […]
Could Direct Mail Be Your Next Marketing Breakthrough?
In this digital age, most marketers have pivoted to online channels, creating an unexpected opportunity in traditional direct mail marketing strategies. This overlooked channel offers a tangible, personal touch that cuts through the digital noise, providing businesses with a strategic advantage in an increasingly crowded online marketplace. In fact, recent research shows that the average […]
6 Tips that Furnish Success: Direct Mail Strategies for Home Furnishings
Home furnishers aren’t just selling furniture; you’re selling dreams, comfort and a lifestyle that customers hope to achieve. And in the competitive world of home furnishings, direct mail marketing remains a valuable tool to connect with potential customers, turn catalogs into conversions, brochures into bed sales and so much more. Why should furniture marketers use […]
8 Envelope-pushing Direct Mail Marketing Strategies for Non-Profits
In today’s digital world, it’s easy for non-profit organizations to focus time and resources solely on digital marketing strategies. But for those looking to build stronger connections, increase donor engagement and gain greater support for their cause, direct mail can be gamechanger. Here are five attributes that make direct mail remarkably effective for non-profits: The […]
Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style
Despite concerns about inflation and interest rates, U.S. shoppers are continuing to spend on retail goods and apparel — a trend that will remain strong, according to the National Retail Federation, which forecasts growth between 2.5% and 3.5% over the last year for a total of $5.28 trillion. To participate in that growth, retailers must […]