Blog
We love to share our insights and provide perspectives that we hope will help you better navigate the complexities of today’s marketplace.
Unlocking Direct Mail Attribution: Maximizing ROI & Campaign Impact
Understanding which marketing channels deliver direct mail attribution and exceptional ROI is critical for strategically engineering an optimal marketing ecosystem. While digital channels can offer instant analytics, direct mail’s impact has traditionally been harder to quantify. But when you can pinpoint which direct mail pieces are directly and indirectly contributing to consumer actions, conversions and […]
How Programmatic Direct Mail Transforms the Customer Journey
Did you know that the average consumer now sees up to 10,000 ads per day? That includes display ads, social, email and more. So how can modern marketers cut through the sheer volume of digital noise? Programmatic direct mail — also referred to as postal retargeting — is a proven solution that allows brands to […]
Effective Contextual Marketing Strategies: Reach the Right Customer at the Right Moment
Effective marketing isn’t just about reaching the right customer — it’s about reaching them at precisely the right moment with the perfect message. Effective contextual marketing strategies have evolved from simple demographic targeting to a sophisticated approach that considers multiple dimensions of the customer experience. Let’s dive into how brands can leverage effective contextual marketing […]
7 Key Direct Mail Trends Shaping the Future of Marketing
Direct mail marketing continues to evolve and experience a resurgence as marketers realize its potential as a faster, more targeted and even more personalized path to purchase. To continue to combat digital fatigue, smart marketers are leveraging physical mailbox solutions with a twist — combining traditional direct mail with cutting-edge technology, sustainability initiatives and more. […]
Could Direct Mail Be Your Next Marketing Breakthrough?
In this digital age, most marketers have pivoted to online channels, creating an unexpected opportunity in traditional direct mail marketing strategies. This overlooked channel offers a tangible, personal touch that cuts through the digital noise, providing businesses with a strategic advantage in an increasingly crowded online marketplace. In fact, recent research shows that the average […]
6 Tips that Furnish Success: Direct Mail Strategies for Home Furnishings
Home furnishers aren’t just selling furniture; you’re selling dreams, comfort and a lifestyle that customers hope to achieve. And in the competitive world of home furnishings, direct mail marketing remains a valuable tool to connect with potential customers, turn catalogs into conversions, brochures into bed sales and so much more. Why should furniture marketers use […]