Updates & Blog
We like to keep our clients updated with the latest LS Direct news and industry insights. Read our press and blog posts.
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Blog.
Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style
Despite concerns about inflation and interest rates, U.S. shoppers are continuing to spend on retail goods and apparel — a trend that will remain strong, according to the National Retail Federation, which forecasts growth between 2.5% and 3.5% over the last year for a total of $5.28 trillion. To participate in that growth, retailers must […]
Shopping Cart Abandonment: Data-Driven Solutions to Achieve Higher Conversions
Among the biggest challenges faced by brand marketers, the issue of shopping cart abandonment is probably most frustrating. You may want to take solace in the fact that you’re not alone. Last year, the average cart abandonment rate across industries was a staggering 70%. For every 10 customers who begin the checkout process on your […]
Direct Mail Marketing for Travel & Hospitality: 6 Tips
In 2023, Americans made 98.5 million trips abroad — inching ever closer to pre-pandemic levels of 99.7 million departures. That’s a tremendous opportunity in direct mail marketing for travel and hospitality brands to boost hotel bookings, promote destinations and drive website traffic to cater to the wave of travelers and vacationers. If what immediately comes to […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.