Updates & Blog
We like to keep our clients updated with the latest LS Direct news and industry insights. Read our press and blog posts.
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Blog.
Effective Contextual Marketing Strategies: Reach the Right Customer at the Right Moment
Effective marketing isn’t just about reaching the right customer — it’s about reaching them at precisely the right moment with the perfect message. Effective contextual marketing strategies have evolved from simple demographic targeting to a sophisticated approach that considers multiple dimensions of the customer experience. Let’s dive into how brands can leverage effective contextual marketing […]
7 Key Direct Mail Trends Shaping the Future of Marketing
Direct mail marketing continues to evolve and experience a resurgence as marketers realize its potential as a faster, more targeted and even more personalized path to purchase. To continue to combat digital fatigue, smart marketers are leveraging physical mailbox solutions with a twist — combining traditional direct mail with cutting-edge technology, sustainability initiatives and more. […]
Could Direct Mail Be Your Next Marketing Breakthrough?
In this digital age, most marketers have pivoted to online channels, creating an unexpected opportunity in traditional direct mail marketing strategies. This overlooked channel offers a tangible, personal touch that cuts through the digital noise, providing businesses with a strategic advantage in an increasingly crowded online marketplace. In fact, recent research shows that the average […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.