Updates & Blog
We like to keep our clients updated with the latest LS Direct news and industry insights. Read our press and blog posts.
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Blog.
Unlocking Direct Mail Attribution: Maximizing ROI & Campaign Impact
Understanding which marketing channels deliver direct mail attribution and exceptional ROI is critical for strategically engineering an optimal marketing ecosystem. While digital channels can offer instant analytics, direct mail’s impact has traditionally been harder to quantify. But when you can pinpoint which direct mail pieces are directly and indirectly contributing to consumer actions, conversions and […]
How Programmatic Direct Mail Transforms the Customer Journey
Did you know that the average consumer now sees up to 10,000 ads per day? That includes display ads, social, email and more. So how can modern marketers cut through the sheer volume of digital noise? Programmatic direct mail — also referred to as postal retargeting — is a proven solution that allows brands to […]
Effective Contextual Marketing Strategies: Reach the Right Customer at the Right Moment
Effective marketing isn’t just about reaching the right customer — it’s about reaching them at precisely the right moment with the perfect message. Effective contextual marketing strategies have evolved from simple demographic targeting to a sophisticated approach that considers multiple dimensions of the customer experience. Let’s dive into how brands can leverage effective contextual marketing […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.