How a Smart Dashboard Can Create a Strategic Marketing Metrics Hub

When it comes to successful marketing, 32% of CMOs agree that marketing metrics used to form competitive insights and analytics are the most critical factors.

How does your brand track its marketing data, visualize KPIs and view reports that provide a true perspective on ROI? If you’re not yet leveraging the power of an intuitive dashboard, it’s time to get smart.

Dashboards are game-changing intelligence tools, providing a quick-read overview and offering insights like customer trends, current performance, the status of operations and more, all in real time.

Let’s look at the benefits of choosing the right marketing dashboard:

• Convenience. A dashboard is your one-stop shop when looking for multiple business metrics — instantly. Whether you want to view the latest conversion data or compare last month’s lead gen activity to the current month, you’ll gain at-a-glance visibility to scale marketing activity and ultimately improve the way you work.
• Time savings. Still relying on IT to run reports? Or scouring multiple systems to find the reports you need? Dashboard reporting is easy and instantaneous, saving time and resources by displaying current reports when you need them.
• Customization. Dashboards can be customized to display your brand’s most important metrics at the level of detail needed to accomplish your objectives. Depending on the nature of your business, your dashboard can be tailored to highlight metrics for your website, email campaigns, social media and more.
• Smarter decision-making. Utilize your dashboard to track and analyze data across departments or across the organization to make more efficient, data-driven business decisions. Plus, you can compare metrics year over year or month over month to uncover trends and devise business forecasts that achieve more desired outcomes.

The power of a marketing command center
Dashboards can vary widely in design and functionality. Many use graphics and charts as visual representations of your data in a clear, concise way. But the most important thing about a dashboard is what your organization does with the critical findings.

For example, if your dashboard data reveals which email campaigns successfully generate web traffic and sales, you can determine how to effectively allocate your online budget. Or you can track the true ROI of your marketing programs to see which promotions are moving the dial and which can be scrapped. Overall, you can identify areas of opportunity where your business can save on valuable resources, work more efficiently, and make more strategic decisions.

A smarter way to measure your impact
At LS Direct, our SmartDash™ Dynamic Business Intelligence platform helps businesses like yours learn and track which marketing works. By utilizing our proprietary technology, you can:

• Visualize KPIs to generate easy-to-understand analyses
• View reports on total conversions and incremental conversion rates to provide a true perspective on your ROI
• Integrate with your POS, traffic counter and finance company data to discover deeper insights

Let us walk you through the possibilities of this powerful data analysis tool.