4 Tips for Smarter Retargeting with Direct Mail

Retargeting with direct mail – also known as direct mail remarketing – is an effective way to reconnect with potential customers who have previously interacted with your business but didn’t make a purchase.

Whether they visited your website, clicked on an ad, or added items to their cart, retargeting with direct mail allows you to remind them of their interest and encourage them to follow through on their initial intent to buy.

But if your strategy is falling flat and not resulting in an increase of conversions, you may need to make some simple tweaks to optimize your direct mail marketing ROI.

Steps for smarter direct mail retargeting

Once you know what’s working and what’s not, you can maximize efforts where they are most lucrative. Taking the time to implement smarter direct mail remarketing strategies can significantly drive better results. For example:

1. Segment your audience before sending direct mail

Analyze data to create well-defined segments to enhance the effectiveness of your campaign. Only mail to those who are most likely to purchase.

2. Personalize the mailer

The more personalized the communication, the better the response rate. That’s because you’re tailoring your message to resonate with the individual, not a mass group. Ex. Using the customer’s first and/or last name or an image of a recently purchased or viewed item online.

3. Include a powerful CTA or offer

A CTA should be clear, concise, and compelling. Whether it’s visiting your website or redeeming a coupon, experiment with what works best for your customers.

4. Create a sense of urgency

This can be a powerful motivator, increasing the chances of an immediate response. For example, you may communicate a limited-time discount or the scarcity of a product

It’s time to take a fresh look at your direct mail retargeting strategy and see the difference a few small changes can make.

For more findings on the power of direct mail, download The Evolution of Direct Mail in a ROAS-Driven World >

Published on:

Written by Sue MacGregor. Posted in .

Direct Mail Marketing for Retail & Apparel: 7 Tips for Staying in Style

Despite concerns about inflation and interest rates, U.S. shoppers are continuing to spend on retail goods and apparel — a trend that will remain strong, according to the National Retail Federation, which forecasts growth between 2.5% and 3.5% over the last year for a total of $5.28 trillion. To participate in that growth, retailers must […]

Shopping Cart Abandonment: Data-Driven Solutions to Achieve Higher Conversions

Among the biggest challenges faced by brand marketers, the issue of shopping cart abandonment is probably most frustrating. You may want to take solace in the fact that you’re not alone. Last year, the average cart abandonment rate across industries was a staggering 70%. For every 10 customers who begin the checkout process on your […]

Direct Mail Marketing for Travel & Hospitality: 6 Tips

In 2023, Americans made 98.5 million trips abroad — inching ever closer to pre-pandemic levels of 99.7 million departures. That’s a tremendous opportunity in direct mail marketing for travel and hospitality brands to boost hotel bookings, promote destinations and drive website traffic to cater to the wave of travelers and vacationers. If what immediately comes to […]