Updates & Blog
We like to keep our clients updated with the latest LS Direct news and industry insights. Read our press and blog posts.
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Blog.
How Travel Marketers Can Optimize Direct Mail for Maximum ROI
Regardless of channel, the ability to precisely measure marketing campaign performance is no longer optional — it’s essential. While direct mail has traditionally been challenging to track with the same granularity as digital channels, innovations in measurement technology and methodology have transformed how travel and hospitality brands can analyze, attribute and optimize their multichannel efforts. […]
Strategic Targeting for Travel Direct Mail Campaigns
In the travel and hospitality industry, success often hinges on precision — reaching the right person with the right offer at the right moment. While digital marketing offers immediacy, direct mail provides a tangible touchpoint that can arrive exactly when potential travelers are making key decisions. However, this effectiveness depends entirely on strategic timing and clear-cut […]
The Renaissance of Direct Mail in Travel Marketing
In a digital-first world where marketing channels multiply by the day, something unexpected has happened: direct mail has made a remarkable comeback, particularly in the travel and hospitality industry. Today, an impressive 84% of marketing professionals rank direct mail as providing the highest ROI among all channels they utilize. What was once considered a legacy […]
News & Events.
Furniture World Magazine Interview, featuring Jeff Horowitz.
Our CEO, Jeff Horowitz, sat down with Furniture World Magazine this month to discuss the ever-growing importance of direct mail attribution in determining the true ROI of your direct mail strategy and campaigns. “Using data from a customer’s past interactions with a retailer is a much more powerful data set to work with than purchasing demographic, psychographic and […]
LS Direct Celebrates the Furniture Industry.
LS Direct is proud to be a participating sponsor in both the 2021 City of Hope award dinner and the American Home Furnishings Hall of Fame events, taking place in coordination with the High Point Market this October in North Carolina. The International Home Furnishings Industry Spirit of Life® City of Hope Award Dinner will […]
LS Direct Supports Local Families this Holiday Season.
This December, LS Direct was proud to participate in the Vincent Crotty Memorial Foundation Holiday Family Sponsorship. This program aims to help families in the Suffern, NY area who are facing tough times due to deaths in the family, illnesses, job losses, devastating fires, divorces, Covid-19 issues, and more. In 2020, the generosity of the sponsors allowed the program to assist more families than ever.