Intent-Based
Postal Retargeting,
Delivered Fast

Now, you can send personalized, hyper-recent direct mail to high-value website visitors within 24-48 hours and guide them back to your brand to buy, online or in-store.

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Up to $188 mailed ROAS

Light green circle with white dollar sign within

Up to $65 mailed iROAS

Up to 97% increase in AOV

Built for Brands That Prioritize Their Highest-Value Shoppers

Boomerang direct® is designed for mid-to-large brands in furniture, home décor & improvement, travel & hospitality, and apparel & accessories who need to maximize every website visit.

Mail Active Shoppers the Next Day, Not Next Week

Speed matters in retargeting, and we've built our entire process to capitalize on high-intent moments. With a 24-48 hour turnaround from browse to mailbox, Boomerang direct® delivers faster than any competitor.

No Spray and Pray

Lower your cost per acquisition by reaching active shoppers digital channels miss (like email opt-outs, non-openers, and shoppers who need a physical touchpoint) instead of cold prospects.

Person in a heart indicating a loyal customer

Turn Browsers into Loyal Customers

Build loyalty and create repeat purchasers by staying top-of-mind with relevant, data-driven outreach. By reaching shoppers across channels, you build relationships that drive long-term profitability.

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The Power of Intent-Based Retargeting

Boomerang direct® combines cutting-edge data science with personalized direct mail to deliver measurable results that digital-only strategies can't match.

Proprietary Data Intelligence

Our proprietary scoring model analyzes geographic data, purchase signals, lifestyle attributes, and demographic insights to reach the right shoppers at the right time.

Transparent Performance Tracking

See exactly what's working with detailed analytics that separate mailed conversions from true incremental lift, giving you confidence in every marketing dollar spent.

Hyper-Personalization at Scale

Variable data printing allows you to address shoppers by name, display relevant product categories from their browsing session, highlight the nearest store location, and include custom offers or personalized coupon codes.

Proven Incremental Revenue

Reach lower-funnel shoppers and non-converting web visitors to reduce CAC over time, and CLTV through repeat purchases, subscriptions and more.

Browsed Today. 
Mailed Tomorrow. Back to Buy.

Here’s how it works:

Step 1:

Identify High-Intent Shoppers

Website shoppers are identified through our permission-based database. Browse and cart abandon data is scored by LS Direct to identify the best conversion opportunities.

Step 2:

Personalize in Real Time

With variable printing and behavioral triggers, we create hyper-personalized postcards that speak directly to what they browsed. Here you can:

Address them by name

Show relevant product categories

Highlight their nearest store location

Include custom offers or coupon codes

Step 3:

Drive Them Back to Convert

Within 24-48 hours, your personalized mailer hits their mailbox. Shoppers return to your website or walk into your store, ready to buy.

Boomerang direct® Delivers 
Results that Traditional Approaches Simply Can't Match

Capability

Traditional Approach

Boomerang direct®

Hyper-recent retargeting (24-48 hours)

AI-powered audience scoring

Personalized variable printing

Permission-based postal address matching

Transparent incremental revenue reporting

Targets both prospects and customers

Drives online and in-store conversions

Reaches email opt-outs and non-openers

Results Others Can’t Deliver

Because not all retargeting solutions are created equal.

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Proprietary scoring model combining demographic, behavioral, and geographic signals

Fully permission-based postal address identification

In-house creative, printing, and mailing for speed and quality control

30-day attribution window for faster optimization

Some of the biggest brands and high-performing businesses rely on LS Direct

Your Retargeting Delivers. Time to Amplify.

With Boomerang Direct Plus™

Boomerang direct Plus™ takes everything that works in Boomerang direct® and adds coordinated digital + email touchpoints.

With Boomerang Direct Plus™

Coordinated email + direct mail retargeting

Cross-channel messaging for increased touchpoints

Improved retention and profitability

Learn More About Boomerang Plus™

“Boomerang direct® delivered results so strong, I didn’t believe it!

“We started with a test of Boomerang direct® which delivered results so strong, I didn’t believe it! With their transparent sharing of the data, we were able to confirm the numbers and happily grow our partnership.”

Customer Representative

Customer Representative, Hanna Andersson

“LS Direct is a true business partner”

“LS Direct is a true business partner. They bring us innovative ideas, like web site retargeting with Boomerang direct®, and their team always re-optimizes who we mail to bring the highest incremental return on our marketing spend.”

Mitch Keller

Marketing Director, Crest Furniture Inc.

“We saw significant overall improvement”

“Once we started working with them using Boomerang direct®, its intent-based postal retargeting solution, we saw great incrementality and significant overall improvement.”