Boomerang plus
Boomerang plus offers a powerful website retargeting tool that integrates our proven direct mail strategies with email to maximize reach, engagement, and conversions. By blending traditional and digital tactics, this approach optimizes iROAS, improves retention, and drives long-term success.
Intent-Based Postal Retargeting plus Email
Boomerang plus takes our industry-leading direct mail retargeting solution to the next level by seamlessly integrating high-impact email. We reengage top-scoring web browsers with personalized content, amplifying reach and frequency with email, to drive higher conversions and maximize ROAS.
How Our Retargeting Ecosystem Works:
- Timely Execution: Identify shoppers’ postal addresses and send individualized, follow-
up mail immediately. - Dynamic Personalization: Use variable data printing and advanced analytics to
personalize mail based on browsing activity to high-conversaion prospects - Multi-Channel Conversions: seamlessly guide customers back to websites or physical
stores - Drive Engagement: Re-engage customers who abandon their carts, encourage repeat
purchases, or remind customers about products they have shown interest in.
…Partnering and connecting ecosystems continues providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically and made sure our media strategies supported our larger company goals.
Direct Mail.
- Timely Permission Based Data: Identify shoppers’ postal addresses and quickly send individualized, follow-up mail.
- Dynamic Personalization with SmartData: Use variable
data printing and advanced analytics to personalize mail based on browsing activity, reaching up to the top 20-30% of web browsers and engaging high-conversion prospects. - Multi-Channel Conversions: Drive online and offline conversions, seamlessly guiding customers back to websites or physical stores.
Email.
- Scale Frequency of Communication: Increase engagement with highly qualified prospects who interact with your brand.
- Expand Reach to Website Visitors: Connect with up to
70% of your website visitors for greater impact. - Bridge Offline & Online for Precise Attribution: Utilize proven conversion tactics tied to postal addresses for accurate 1:1 attribution.