The Power of Digital Retargeting
Enhanced data is driving more robust and stronger direct-mail offerings. AI and demographic data predictors help to better understand consumer truths and buying behaviors with speed, precision and scale.
- Bridge online and offline experiences – Reach 80% of your website visitors through a combination of direct mail, digital, and email.
- Leverage the most recent market data for better predictions – 30 Billion deterministic online consumer observations daily.
- Improve ROI – Determine the right marketing mix to drive the highest iROAS.
- Future-Proof Your Efforts – No need to rely on 3rd Party cookies.
Digital Retargeting Capabilities
Digital Media
Engage with prospects through digital media: Display ads, CTV, Streaming Audio and more.
Social Media
Utilize social platforms to reach previous site visitors with targeted ads.
Send highly personalized emails to prospects or customers you already have in your database.
How It Works
1. Understand Your Web Visitors
Optimize targeting to reach visitors who are most likely to convert
2. Determine the right mix of digital platforms
Push to a full spectrum of digital partners
3. Measure results and attribution
Understand channel performance and audience level attribution
Predictive Analytics.
Deep data expertise leading to optimum ROI.
- We help businesses run measurable, data driven marketing campaigns.
- Our staff includes true statisticians maintaining SmartData, our proprietary, multi-source database.
- We use outside data for predictive modeling for identifying prime prospects.
- Our sources, coupled with your inside data builds the platform for key modeling scenarios.
Creative Services.
Inspired Data-Driven Graphic Design.
- Unlike traditional agencies, our written and visual presentation of your brand is driven by data.
- We create messages that adhere to your brand standards and are customized to reach your unique customers with powerful calls to action.
- Our concepts have seamless media integration across various platforms and delivery devices — continuity that leads to stronger prospecting, retention, and profitability.
Campaign Analysis and Business Intelligence.
In-depth understanding of each marketing campaign.
- With our data analysis and proprietary reporting, you can generate easy-to-understand reports that are relevant to all stakeholders.
- Using LS Direct SmartDash™, you can report on any KPI that matters to your organization, from creative effectiveness to campaign ROI.
- When integrated with your POS data, traffic counter and finance company, you can tap powerful statistical tools that uncover deeper insights that help you budget.