Smarter Direct Mail 
That Transforms Customer Retention into ROI

Smarter
Direct Mail 
That Transforms Customer Retention into ROI

Smarter Direct Mail That Transforms Customer Retention into ROI

Smarter
Direct Mail That Transforms Customer Retention into ROI

Triggers direct™ helps you stay connected to your most valuable customers, using timely, personalized mail to turn everyday purchases into long-term loyalty.

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Up to $210 mailed ROAS

Light green circle with white dollar sign within

Up to $77 mailed iROAS

Up to 118% increase in AOV

Build Relationships That Drive the Second Sale

Triggers direct™ is designed for mid-to-large brands in furniture, home décor & improvement, travel & hospitality, and apparel & accessories who recognize that keeping customers is more profitable than constantly acquiring new ones.

Reduce Churn & Win Back Lapsed Customers

Triggers direct™ brings customers back with strategically timed winback and reactivation programs. By reaching customers who've stopped engaging (those who no longer open emails or haven't purchased in months), you reduce churn and protect hard-earned customer relationships before they defect to competitors.

Drive the Critical "Second Sale" KPI

Triggers direct™ helps drive that critical second purchase, which drastically increases a customer's lifetime value.

Shift from Transaction to Relationship

Triggers direct™ creates a relationship-based bond with customers through personalized, tangible communication turning transactional buyers into loyal advocates.

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The Triggers Direct™ Lifecycle System

Because the right message at the right time creates lasting relationships that drive revenue.

Thank You

Drive the "second sale" KPI and increase the Lifetime Value of customers new to your file.

Reactivation/Winback

Drive lapsed customers back, reduce customer churn, and re-engage those who no longer open emails.

Birthday

Recognize your customers for their loyalty with special birthday messaging and exclusive offers.

Anniversary

Celebrate customer milestones and past purchases to foster relationships and drive repeat business.

Loyalty

Acknowledge your best customers with recognition that drives advocacy and higher Lifetime Value.

Store Events

Announce new store openings, relocations, or special events to your most valuable local customers.

Thank You. Happy Birthday. Come Back. We Miss You.

Transform customer data into meaningful relationships in 3 simple steps:

Step 1:

Identify the Right Moment

Our data intelligence analyzes customer behavior, purchase history, and lifecycle stages to identify the perfect moments for outreach.

Step 2:

Personalize Every Touchpoint

Variable data printing creates hyper-personalized mailers with customer names, relevant offers, and messaging tailored to their journey.

Step 3:

Drive Repeat Purchases

Within 24-48 hours, your personalized mailer hits their mailbox. Shoppers return to your website or walk into your store, ready to buy.

Full-Service Capabilities That Drive Results

From data intelligence to delivery, we handle every aspect of your Triggers campaigns with expertise and precision. Everything happens in-house for quality, speed, and results.

Predictive Analytics

Our team of true statisticians maintains SmartData, our proprietary multi-source database, to identify the perfect moments for each Trigger.

We combine first-party data with external datasets to ensure every Thank You, Birthday, or Winback hits at exactly the right moment in the customer lifecycle.

Creative Services

Every concept is informed by real customer behavior, not guesswork.

We create messaging and visuals that follow your brand standards, align across channels, and use strong calls to action that move customers to buy again.

High Quality Printing

With in-house printing, we personalize every piece at scale; names, offers, products, locations, and more.

For over 25 years, our trailblazing print facility has delivered best-in-class digital and offset quality while keeping costs efficient and turnaround fast.

Mailing Services

Our full-service mail shop ensures your personalized pieces reach customers quickly and cost-effectively.

We use the latest mailing technology to meet North American postal standards and support just-in-time campaigns that boost ROI.

Campaign Analysis & Business Intelligence

SmartDash™ provides easy-to-understand insights for every stakeholder, with KPIs covering creative performance, campaign ROI, CLTV trends, and more.

When combined with POS and traffic counter data, you unlock deeper analytics that help guide smarter budgeting and strategy.

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Some of the biggest brands and high-performing businesses rely on LS Direct

What Others Are Saying…

“I'm extremely appreciative of the transparency in our relationship”

"I'm extremely appreciative of the transparency in our relationship and the willingness to pivot as market conditions change. LS Direct is not stuck on the same tactic… if the data says move, we move."

Todd Garten

EVP Marketing, Dufresne Spencer Group

“The rich data they provide allows us to understand the ins and outs of our current customer”

“LS Direct’s data-driven, flexible approach serves as the foundational platform to our direct marketing program. The rich data they provide allows us to understand the ins and outs of our current customer base so we can best engage and win with them, while at the same time reaching new ones…”.

Lindsey Cameron

Media Manager, Furniture Mart USA

“LS Direct simply has a better way of targeting than other providers”

“LS Direct simply has a better way of targeting than other providers, and that clearly shows in our incrementality results. We appreciate the assurance that our money isn’t being wasted on people who are already going to convert.”